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Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2020 Report Voices of Leaders of Tomorrow eng Further Studies Download PDF
2019 - How smart are smart speakers? Claudia Gaspar, Anja Dieckmann Download PDF
2019 Report Voices of the Leaders of Tomorrow Further Studies Download PDF
2018 - Challenges of Nations - English Ronald Frank, Rolf Bürkl, Birgit Müller Download PDF
2018 - Mobile Communications - English Ronald Frank, Birgit Müller Download PDF
2018 - Trust in Professions - Englisch Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank Download PDF
2018 - Digital Transformation GfK Verein, GfK & iSCM Download PDF
2017 - Marketing Challenges - English Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar Download PDF
2017 - Challenges of Nations - English Download PDF
2017 - A Long Lifespan, but Not for All Berlin-Institut Download PDF