Afrika: Five Lions Poised to Leap?

Five Lions Poised to Leap?
Study about the economic and demographic potential of Africa’s emerging nations

“Five Lions Poised to Leap? Economic and demographic potential of Africa’s booming countries” was compiled by the Berlin Institute for Population and Development on behalf of the GfK Verein.

This study came about due to a collaborative project between the Deutschen Investitions- und Entwicklungsgesellschaft mbH (DEG), the GfK Verein and GfK SE, to establish market research at an international level in Ghana, Kenya, Nigeria and South Africa. The following universities in these three countries offer market research as a degree subject: universities in Pretoria and Nairobi, the School of Media and Communication (Pan-African University) in Nigeria and the Central University College in Ghana. Students at these universities are trained in concepts, evaluation and statistics.

GfK Verein goes to China to Build up Cooperation on International Market Research and Innovation