Global Trust Report

A study of GfK Verein (now Nuremberg Institute for Market Decisions)

International study on trust placed in institutions, sectors and professions

The Global Trust Report was an International study carried out in many countries to investigate trust in either institutions/industries or professions (2014 was the first time to look at the level of trust in professions).
In 2011 the GfK Global Trust Report was carried out on behalf of the GfK Verein (now Nuremberg Institute for Market Decisions) for the first time.

The topic of the study (industries or professions) rotated annually.

Click here to read results of the Trust in Professions 2018 study. 

The last study was published in 2018.