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GfK Consumption Trend Sensor 2004 - English

Despite Reform Frustration and the Consumption Chill: no grounds for Resignation!
Ausgabe: 2004-03
Autor: Prof. Dr. Günter Wiswede, Matthias Gabriel, Claus Dethloff

TABLE OF CONTENTS

AT A GLANCE…
GFK CONSUMPTION TREND SENSOR: PERSPECTIVES
GFK CONSUMPTION TREND SENSOR: BACKGROUND
FINANCIAL DEVELOPMENTS AFFECTING PRIVATE HOUSEHOLDS 2003
MEASURING INSTRUMENT
DEVELOPMENTS
DESPITE THE DESIRE TO SAVE: SHOPPING PLEASURE DOMINATES
STANDARD OF LIVING TO BE MAINTAINED
STILL LITTLE LEEWAY FOR FASHION CONSCIOUSNESS
HAVING TO MAKE DO WITH THE BARE ESSENTIALS
SELECTIVENESS FEELS THE PINCH
BASIC BENEFIT ALONE IS NOT ENOUGH
PRICE ABOVE EVERYTHING ELSE
SELECTIVE COMPANY?
ACTIVENESS (PROSUMPTION) WITH HIGH GROWTH
ESCAPING UNPALATABLE TRUTHS?
OTHER TREND SPHERES
14 YEARS SINCE THE BERLIN WALL CAME DOWN…
CONCLUSION
TREND STRUCTURES
TREND SPHERES
RELATIONS BETWEEN TREND SPHERES
BETROFFENHEIT, OR FEELINGS AMONG GERMANS OF SHARED ECONOMIC PAIN, AND THE TREND SPHERES
COMPARISON OF EUROPEAN CONSUMPTION TRENDS
TYPES OF TREND
THE UNINHIBITED TYPE
THE ACTIVE REALIST
THE RATIONAL CONSUMER
THE RETIRED ESTABLISHMENT TYPE
THE SELF-DEPRECATING TYPE
THE RESIGNED TYPE
SUMMARY OF TREND TYPES
CONCLUDING COMMENTS