GfK Consumption Trend Sensor 2008 - English

Expansion in Poland and Russia - Slowdown in Spain and Great Britain - Stagnation in Germany
Ausgabe: 2008-05
Autor: Ronald Frank

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Table of contents

1 Introduction

2 Structural indicators for private consumption

2.1 Demographic trends

2.2 Trends regarding age structure

2.3 GfK purchasing power and inflation in the nine survey countries

3 The economic situation facing European consumers

3.1 Estimations of the current financial situation facing households

3.2 Estimations of individual job security

3.3 Development of the financial situation facing households over the past 12 mo

3.4 Development of the financial situation facing households in the next 12 mont

3.5 Use of extra income

4 Developments within individual trend dimensions

4.1 Sense of duty

4.2 Pleasure consciousness

4.3 Wealth consciousness

4.4 Spending consciousness

4.5 Reality consciousness

5 Consumer spending patterns over the past 12 months

6 Trends in private consumption, 2000 to 2007

7 Results and outlook

8 Research methods

9 Socio-demographic characteristics

10 Biographical lifeworlds



The GfK Consumption Trend Sensor produced by GfK Nürnberg e.V. provides information about basic trends in selected markets regarding individual consumption within the European Union and, since 2005, for 142 million inhabitants in Russia as well. The eight EU member countries included in this study account for roughly 75% of consumers in the 27 EU Member States, which have a total population of 495 million inhabitants (cf. Eurostat 2008a). Together, the groups of people in these eight EU Member States and in Russia aged 14, 15 or 16 years old and above of relevance to representative empirical investigations of this kind make up a market of 428 million individual consumers.