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Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Global Trust Report

The Global Trust Report was an International study carried out in over 25 countries to investigate trust in either institutions/industries or professions.The last study was published in 2018.

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Consumption Trend Sensor

The Consumption Trend Sensor delivered information on the development of values in the context of private consumption in eight European Union countries and Russia. The GfK Consumption Trend Sensor was developed in cooperation with the Institute of Economic and Social Psychology at the University...

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Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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Method Test Online Study

Ever more surveys are being conducted online (according to ADM, the figure was 36% for Germany in 2016). For this reason, online questionnaires are adapted for mobile devices. Until now, there has been little research into situational context ...

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Kronberg Entrepreneurial Talks

Brands are in good hands at GfK: for more than five decades, the company has been regularly recording data on consumer expenditure for everyday goods. This market research is special because rather than recording opinions and feelings, it records the actual purchasing behavior of 30,000 household...

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Cooperation Studies

The Berlin Institute for Population and Development and GfK Verein (now: Nuremberg Institute for Market Decisions) conducted cooperation studies about demographic change, regional demographic developments in Germany and Europe, population development in threshold and developing countries - or oth...

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Generation 50+

For some time now, economists and politicians have been increasingly concerned with demographic change, and specifically the aging of our society. Policiticans, because older citizens have become the most important group of voters, and economists, because the consumption expenditure of the over-5...

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2017 - Challenges of Nations - English Download PDF
2016 - Trust in Professions - Englisch Download PDF
2015 - Global Trust Report - English Download PDF
2018 - Mobile Communications - English Ronald Frank, Birgit Müller Download PDF
2016 - Marketing Challenges - English Download PDF
2015 - Investmentbarometer 2014-2015 Download PDF
2014 Five Lions Poised to Leap? Download PDF
2015 Global Perspectives Barometer Report Download PDF
2018 - Trust in Professions - Englisch Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank Download PDF
2016 - Mobile Communication Download PDF