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Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2004 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2005 - European Consumer Study I - English Ronald Frank European Consumer Study Download PDFOnly for members
2005 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2007 - European Consumer Study I - English Ronald Frank European Consumer Study Download PDFOnly for members
2007 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2010 - GfK Consumption Trend Sensor - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2011 - GfK Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2012 - Challenges of Europe - English Birgit Müller, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2012 - Social Networks Marketing - English Carolin Kaiser Further Studies Download PDF
2013 - Challenges of Europe - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF