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Studies

We conducted several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

Global Trust Report

An International study carried out in over 25 countries to investigate trust in either institutions/industries or professions.

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Consumption Trend Sensor

The Consumption Trend Sensor delivered information on the development of values in the context of private consumption in eight European Union countries and Russia. The GfK Consumption Trend Sensor was developed in cooperation with the Institute of Economic and Social Psychology at the University...

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Challenges of Nations

Challenges of Nations

What concerns are on the minds of people of a country and what do they feel are the most challenging issues that need to be resolved?

CHALLENGES OF NATIONS is an international study to determine the most urgent issues to be resolved in the respective countries. In the...

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Method Test Online Study

Ever more surveys are being conducted online (according to ADM, the figure was 36% for Germany in 2016). For this reason, online questionnaires are adapted for mobile devices. Until now, there has been little research into situational context ...

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Kronberg Entrepreneurial Talks

Brands are in good hands at GfK: for more than five decades, the company has been regularly recording data on consumer expenditure for everyday goods. This market research is special because rather than recording opinions and feelings, it records the actual purchasing behavior of 30,000 household...

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Cooperation Studies

The Berlin Institute for Population and Development and GfK Verein (now: Nuremberg Institute for Market Decisions) conducted cooperation studies about demographic change, regional demographic developments in Germany and Europe, population development in threshold and developing countries - or oth...

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Generation 50+

For some time now, economists and politicians have been increasingly concerned with demographic change, and specifically the aging of our society. Policiticans, because older citizens have become the most important group of voters, and economists, because the consumption expenditure of the over-5...

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2016 - Generation Y and Mobility - English Download PDF
2016 - Lifeworlds in Europe Download PDF
2016 - Marketing Challenges - English Download PDF
2016 - Challenges of Nations - English Ronald Frank Download PDF
2016 - The Future of Distribution - English Download PDF
2016 - Mobile Communication Download PDF
2016 - America – The Rise to Prosperity and Missed Opportunities - English Ronald Frank Download PDF
2016 Global Perspectives Barometer ENG Download PDF
2016 - Consumption Trendsensor 2016 - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2015 Global Perspectives Barometer Report Download PDF