Login

Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Global Trust Report

The Global Trust Report was an International study carried out in over 25 countries to investigate trust in either institutions/industries or professions.The last study was published in 2018.

Read more

Consumption Trend Sensor

The Consumption Trend Sensor delivered information on the development of values in the context of private consumption in eight European Union countries and Russia. The GfK Consumption Trend Sensor was developed in cooperation with the Institute of Economic and Social Psychology at the University...

Read more

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

Read more

Method Test Online Study

Ever more surveys are being conducted online (according to ADM, the figure was 36% for Germany in 2016). For this reason, online questionnaires are adapted for mobile devices. Until now, there has been little research into situational context ...

Read more

Kronberg Entrepreneurial Talks

Brands are in good hands at GfK: for more than five decades, the company has been regularly recording data on consumer expenditure for everyday goods. This market research is special because rather than recording opinions and feelings, it records the actual purchasing behavior of 30,000 household...

Read more

Cooperation Studies

The Berlin Institute for Population and Development and GfK Verein (now: Nuremberg Institute for Market Decisions) conducted cooperation studies about demographic change, regional demographic developments in Germany and Europe, population development in threshold and developing countries - or oth...

Read more

Generation 50+

For some time now, economists and politicians have been increasingly concerned with demographic change, and specifically the aging of our society. Policiticans, because older citizens have become the most important group of voters, and economists, because the consumption expenditure of the over-5...

Read more
Ageing Consumers Claudia Gaspar Generation 50+ Download PDFOnly for members
Challenges of Europe 2009 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
Comparison of New Conjoint Methodes 2009 - English Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel Further Studies Download PDFOnly for members
2010 - GfK Consumption Trend Sensor - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2011 - GfK Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2012 - Challenges of Europe - English Birgit Müller, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2012 - Social Networks Marketing - English Carolin Kaiser Further Studies Download PDF
2013 - Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2013 Planned car purchasing - English Ronald Frank Further Studies Download PDF
2013 - Challenges of Europe - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF