Daniel Korschun is Marketing Professor at Drexel University in Philadelphia (USA) and editor of the latest edition of the NIM Marketing Intelligence Review "Brand Activism". Daniel and the other authors show in the new issue: Something radical is happening in the marketing world. Major brands across the world are increasingly taking stands on contentious issues.
BUT: Are brands doing the right thing? Is brand activism here to stay?
Daniel investigated this question by presenting the key insights on brand activism in the NIM Insights Lunch on January 20th.