Senior Researcher

Holger Dietrich

Modelling Consumer Preferences / Advanced Statistics and Method Development

One thing that Holger Dietrich really enjoys about his work is seeing science applied to real life. Especially if it is possible to apply new findings from various disciplines to improve markets. As a trained statistician, Holger considers all kinds of models and methods to generate new insights out of data. He works on research projects together with academic and practice partners and did many projects modeling the consumer behavior based on different kinds of data and different practice areas, e.g., developing a new conjoint method or making marketing mix models. After studying statistics at LMU Munich, he started his career in Method and Product Development at GfK AG, was Head of Fundamental Research at GfK Verein and is now working in the research group Future & Trends at the Nuremberg Institute for Market Decisions.

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Current Topics of interest are

  • Quantum probability
  • Optimizing decision processes
  • Virtual reality
  • Augmented reality

Past projects: e.g.,

Professional history

  • Nuremberg Institute for Market Decisions, Data Science and Future & Trends
  • GfK Verein, Fundamental Research
  • GfK AG, Method and product development
  • Studied statistics at the LMU Munich

Selected publications