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About us

ABOUT US

The Nuremberg Institute for Market Decisions (NIM) is a non-profit institute for research on consumer and market decisions. At the interface between science and practice, NIM examines how decisions of consumers and company decision-makers change in the face of new technological and social trends. From its research, NIM generates new and relevant insights into how people can make better decisions in markets.

The Nuremberg Institute for Market Decisions is founder and anchor shareholder of GfK SE.

Team

As a think tank for market research, the Nuremberg Institute for Market Decisions relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

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Committees

Three committees steer the activities and strategy of the Nuremberg Institute for Market Decisions. The general assembly, the Executive Board and the Members’ Council.

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Articles of Association

  Articles of Association I. General Provisions

§ 1 Purpose of Association

The purpose of the Nuremberg Institute for Market Decisions is to conduct domestic and international studies of a specific and general nature in the area of consumer, market and sales research in all economic sectors,... Read more

Membership - Join in and Explore

MEMBERSHIP

Nuremberg Institute for Market Decisions e.V.
- Founder and anchor shareholder of GfK SE

The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that investigates decisions made by consumers and companies in markets. In particular,...

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Annual Reports

Here you find our Annual Reports - each presenting our activities, projects and financial figures for the past 12 months.

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Awards

The Nuremberg Institute for Market Decisions has received numerous awards for its research work ...

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History

Our establishment marks the birth of market research in Germany.

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Your contact

Sandra Lades
Nuremberg Institute for Market Decisions