PEOPLE. MARKETS. BETTER DECISIONS.
The Nuremberg Institute for Market Decisions (NIM) is a non-profit institute for research on consumer and market decisions. At the interface between science and practice, NIM examines how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From its research, NIM generates new and relevant insights into how people can make better decisions in markets.
The Nuremberg Institute for Market Decisions is the founder and anchor shareholder of GfK SE.

About NIM
With its 52.9 percent stake, the Nuremberg Institute for Market Decisions is GfK SE’s anchor shareholder. Our establishment in 1934 marked the birth of market research in Germany.
Read moreTeam
As a think tank for market research, the Nuremberg Institute for Market Decisions relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.
Read moreCommittees
Three committees steer the activities and strategy of the Nuremberg Institute for Market Decisions. The general assembly, the Executive Board and the Members’ Council.
Read moreMembership
Market research in Germany began with our foundation in 1934. Today, the Nuremberg Institute for Market Decisions e.V. has around 400 members.
Read moreAnnual Reports
You can find our Annual Reports here, detailing our activities, projects and financial figures for the past 12 months.
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