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About us

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions. At the interface between science and practice, we examine how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market-decisions.
Our members include 520 companies and individuals.

The Nuremberg Institute for Market Decisions is founder and anchor shareholder of GfK SE.

Team

As a think tank for market research, the Nuremberg Institute for Market Decisions relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

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Committees

Three committees steer the activities and strategy of the Nuremberg Institute for Market Decisions. The general assembly, the Executive Board and the Members’ Council.

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Articles of Association

  Articles of Association I. General Provisions

§ 1 Purpose of Association

The purpose of the the Nuremberg Institute for Market Decisions is to engage in domestic and international consumer, market and sales research of both a specific and general nature in all areas of business, and to anal... Read more

Membership

MEMBERSHIP

Membership - supporting our research

The Nuremberg Institute for Market Decisions is a nonprofit organization for consumer and market decision research.
It examines how decisions of consumers and companies change in markets at the interface between science and practical ap...

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Financial Figures

The Figures for 2017

 

PRELIMINARY REMARKS

The single most important change compared to 2016, both for the balance sheet and the income statement of the GfK Verein (since February 2019 Nuremberg Institute for Market Decisions), is that for the first time in many years, the GfK SE di...

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Awards

The Nuremberg Institute for Market Decisions has received numerous awards for its research work ...

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History

Our establishment marks the birth of market research in Germany.

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Your contact

Sandra Lades
Nuremberg Institute for Market Decisions