PEOPLE. MARKETS. BETTER DECISIONS.
The Nuremberg Institute for Market Decisions (NIM) is an independent, non-university-affiliated economic research institute. We examine the consumer climate and consumer behavior as a driving force of the economy. Based on academic excellence, we formulate concrete recommendations to help politics, businesses, and society make better decisions.
As a nonprofit organization, we fund our research through our own resources.
The Nuremberg Institute for Market Decisions is the founder of GfK.
History
The Nuremberg Institute for Market Decisions (NIM) has been operating under this name since 2018. However, its historical roots go back much further. NIM was founded in 1934 under the name Gesellschaft für Konsumforschung e.V., or GfK for short.
Read moreTeam
As a think tank for market research, NIM relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.
Read moreCommittees
Three committees steer the activities and strategy of the NIM. The general assembly, the Executive Board and the Members’ Council.
Read moreArticles of Association
The fundamentals of our activities are set forth in our Articles of association.
Read moreMembership
Market research in Germany began with our foundation in 1934. Today, the Nuremberg Institute for Market Decisions e.V. has around 400 members.
Read moreAnnual Reports
You can find our Annual Reports here, detailing our activities, projects and financial figures for the past 12 months.
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