About us

Team

As a think tank for market research, the Nuremberg Institute for Market Decisions relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

Committees

Three committees steer the activities and strategy of the Nuremberg Institute for Market Decisions. The general assembly, the Executive Board and the Members’ Council.

Articles of Association

Articles of Association I. General Provisions

§ 1 Purpose of Association

The purpose of the the Nuremberg Institute for Market Decisions is to engage in domestic and international consumer, market and sales research of both a specific and general nature in all areas of business, and to anal... Read more

Membership

MEMBERSHIP

Membership - supporting our research

The Nuremberg Institute for Market Decisions is a nonprofit organization for consumer and market decision research.
It examines how decisions of consumers and companies change in markets at the interface between science and practical ap...

Financial Figures

The Figures for 2017

PRELIMINARY REMARKS

The single most important change compared to 2016, both for the balance sheet and the income statement of the GfK Verein (since February 2019 Nuremberg Institute for Market Decisions), is that for the first time in many years, the GfK SE di...

Nuremberg Institute for Market Decisions (formerly GfK Verein) and GfK SE

With its 56.4 percent stake, the Nuremberg Institute for Market Decisions is GfK SE’s anchor shareholder. As a responsible majority shareholder, the Nuremberg Institute for Market Decisions is committed to enhancing the value of the company in a sustainable fashion.