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About us

The Nuremberg Institute for Market Decisions is a non-profit organization for the research of consumer and market decisions. At the interface between science and practice, we examine how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market-decisions.
Our members include 520 companies and individuals.

The Nuremberg Institute for Market Decisions is founder and anchor shareholder of GfK SE.

Team

As a think tank for market research, the Nuremberg Institute for Market Decisions relies on the innovativeness and commitment of its team. Its employees are characterized by diverse qualifications and specialist knowledge.

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Committees

Three committees steer the activities and strategy of the Nuremberg Institute for Market Decisions. The general assembly, the Executive Board and the Members’ Council.

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Articles of Association

  Articles of Association I. General Provisions

§ 1 Purpose of Association

The purpose of the the Nuremberg Institute for Market Decisions is to engage in domestic and international consumer, market and sales research of both a specific and general nature in all areas of business, and to anal... Read more

Membership - Join in and Explore

MEMBERSHIP

Nuremberg Institute for Market Decisions e.V.
- Founder and anchor shareholder of GfK SE

The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that investigates decisions made by consumers and companies in markets. In particular,...

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Awards

The Nuremberg Institute for Market Decisions has received numerous awards for its research work ...

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History

Our establishment marks the birth of market research in Germany.

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Your contact

Sandra Lades
Nuremberg Institute for Market Decisions