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NIM Marketing Intelligence Review

The NIM Marketing Intelligence Review - The Journal of the Nuremberg Institute for Market Decisions (formerly GfK Verein)

The NIM MARKETING INTELLIGENCE REVIEW (NIM MIR) is an outstanding journal of the Nuremberg Institute for Market Decisions directed at managers and market research professionals who are interested in new insights and methods of academic marketing research.

Our journal presents academic research and findings translated for practical use - delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence and decision making.

Professor Daiane Scaraboto, Professor of Marketing, Melbourne University and guest editor of the issue "Conscious Consumption":

--> learn more about the journal's concept

Conscious Consumption

Sustainability • Ethical Consumption • Responsibility • Buying Decision • Regulation • Mindshift • Degrowth • Circular Economy

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Dr. Christine Kittinger-Rosanelli