The Journal of the Nuremberg Institute for Market Decisions

NIM Marketing Intelligence Review

Our latest issue

Beyond the 4 Ps: Marketing's Strategic Comeback

 

The current issue is dedicated to the strategic comeback of marketing. It explores how marketers today are thinking beyond traditional metrics, redefining their contribution to growth, innovation, and value creation – and the role that technology, data, and artificial intelligence play in this transformation.

Our guest editor, Frank Germann, Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame, has invited leading scholars to examine the current...

Marketing Organization Marketing Function Chief Marketing Officer (CMO) Growth AI Leadership
To latest issue

Guest Editors

  • Prof. Dr. Frank Germann, Chair of the Marketing Department and Professor of Marketing, Mendoza College of Business, University of Notre Dame

Article overview

Beyond the 4 Ps: How Marketing Can Influence Strategy in a Changing Landscape

Marketing has the potential to touch every facet of value creation and delivery, both within and beyond organizations.

From Influence to Ownership: How CMO Role Design Shapes Business Success

Marketers are expected to drive growth, but CMO role design isn´t always supportive.

Aspirations in Marketing? Pick the Right Company!

Anyone interested in a marketing role should first understand how marketing is positioned within the company.

(Re)Claiming Marketing’s Strategic Role: Get the Board on Board!

To counteract the decline of marketing department power, marketing leaders should proactively engage their boards.

The AI-Enabled Marketer: Building Strategic Influence in the Age of AI

Marketers who skillfully utilize AI will influence the future of business, while those who do not will fall behind.

Marketing Excellence: The Organic Growth Playbook for the Digital Age

Companies pursuing marketing excellence shape not only organizations and the markets but also the wider external environment.

Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence

Marketing success in today’s environment isn’t about controlling every lever but about orchestrating collective momentum toward growth.

Driven by Marketing – Thriving for Over 300 Years

Interview with Carolus Nolet III, Founder & President at ROLUS Sparkling Botanical Hydration and 12th-Generation Nolet Family Member

Recent issues

All issues

2025-10

Beyond the 4 Ps: Marketing's Strategic Comeback
Marketing Organization Marketing Function Chief Marketing Officer (CMO)

2025-04

Influencer Marketing and the Creator Economy
Influencer Marketing Relationship Building Livestream Commerce

2024-10

Platform Business
Platform Strategies Platforms and Brands Business Innovation

2024-04

Generative AI - Reshaping the Marketing Landscape
Content Creation AI-Support Prompt Engineering

Print Version

The NIM Marketing Intelligence Review is also available as a print version.

Get in touch

Concept and Editorial Policy

Read more

MIR Advisory Board

Read more

Contact

Dr. Christine Kittinger-Rosanelli

Managing Editor, NIM Marketing Intelligence Review

Contact form