NIM Marketing Intelligence Review

Metaverse  • Virtual Shopping • Virtual Reality • Augmented Reality • Mixed Reality • Extended Reality• Virtual Products • Virtual Shopping

Some companies are already experimenting in virtual space, and some are doing so quite successfully. Nevertheless, many questions remain: What is possible? What will be possible in the future? What is relevant and what is just a gimmick? We show Insights from research projects on how augmented reality, virtual reality, and mixed realities can impact consumer decisions. In the articles, you will also learn how to utilize these new technologies to gain more customer insights. Read the latest findings about the metaverse beyond the hype and get a clearer understanding of how your own business can benefit from offering virtual consumer experiences.

Guest Editor:
Jella Pfeiffer, Professor of Business Administration and Information Systems
University of Stuttgart, Germany