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NIM Marketing Intelligence Review

The NIM Marketing Intelligence Review - The Journal of the Nuremberg Institute for Market Decisions (formerly GfK Verein)

The NIM MARKETING INTELLIGENCE REVIEW (NIM MIR) is an outstanding journal of the Nuremberg Institute for Market Decisions directed at managers and market research professionals who are interested in new insights and methods of academic marketing research.

Our journal presents academic research and findings translated for practical use - delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence and decision making.

Professor Daniel Korschun, Professor of Marketing, Drexel University, Philadelphia, USA and editor of the issue "Brand Activism":

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Brand Activism

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk Assessment • Political Marketing • Lobbying

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Dr. Christine Kittinger-Rosanelli