The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends. The journal is published twice a year and is designed as a themed issue. Each issue features a current topic in marketing and market decision-making. The articles present academic research and findings that are translated for practical use. They provide marketing knowledge and impulses from top international experts for the marketing business – also with the aim of improving market decisions.
Professor Daiane Scaraboto, Professor of Marketing, Melbourne University and guest editor of the issue "Conscious Consumption":