The Journal of the Nuremberg Institute for Market Decisions

NIM Marketing Intelligence Review

Our latest issue

Marketing Dashboards

Decision Support • Performance Drivers  • Multi-Channel-Metrics • ESG-Metrics • Brand Monitoring •Ÿ Causal Relationships Ÿ• Dynamic Dashboards

Marketing dashboards have evolved from reporting results on key performance indicators to a more dynamic and diagnostic tool. They debias information collection and decision-making and communicate widely the key metrics to focus on. In this issue, experts offer perspectives and dashboard insights, covering a broad range of metrics from brand, through multi-channel distribution, to society, and ultimately to a company´s financial performance.

Guest Editors:
Koen Pauwels, Professor of Marketing, Northeastern University, Boston 
David J. Reibstein, Professor of Marketing, Wharton School, University of Pennsylvania, Philadelphia

Recent issues


Marketing Dashboards

Decision Support • Performance Drivers  • Multi-Channel-Metrics •...

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MarTech and SalesTech

Automation • Data Management • Integration Services • Platforms • AI...

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Conscious Consumption

Sustainability • Ethical Consumption • Responsibility • Buying Decision •...

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Brand Activism

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...

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Overview: All Issues

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Concept and Editorial Policy

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MIR Advisory Board

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Print Version

The NIM Marketing Intelligence Review is also available as a print version.

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Do you have questions?

Dr. Christine Kittinger-Rosanelli

Managing Editor, NIM Marketing Intelligence Review

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