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NIM Marketing Intelligence Review

NIM Marketing Intelligence Review - The Journal of the Nuremberg Institute for Market Decisions

The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends. The journal is published twice a year and is designed as a themed issue.  Each issue features a current topic in marketing and market decision-making. The articles present academic research and findings that are translated for practical use. They provide marketing knowledge and impulses from top international experts for the marketing business – also with the aim of improving market decisions.

Professor Daiane Scaraboto, Professor of Marketing, Melbourne University and guest editor of the issue "Conscious Consumption":

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Conscious Consumption

Sustainability • Ethical Consumption • Responsibility • Buying Decision • Regulation • Mindshift • Degrowth • Circular Economy

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Dr. Christine Kittinger-Rosanelli