To Suggested Citation
Suggested Citation
Bhargava, H.K.., Krämer, J. & Kishore, A. Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 18-23. https://doi.org/10.2478/nimmir-2024-0012
NIM Marketing Intelligence Review – Platform Business
Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
Platforms and Brands
Brand Commoditization
Brand Empowerment
Consumer Attention
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