Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Brands can benefit from adding platform elements to their existing products or services.

Chinese and US Digital Platforms: Exploring Key Differences in Strategies

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?

As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.

Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape

Businesses need to respond fundamentally to the different legal and regulatory challenges.

Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

Responsible Platforms: Aiming for Social Value Rather than Scale

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.

Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Interview with Julie Roth Novack, CEO and Cofounder of PartySlate