Responsible Platforms: Aiming for Social Value Rather than Scale
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Eckhardt, G., Atanasova, A., Laamanen, M. & Kittinger-Rosanelli, C. Responsible Platforms: Aiming for Social Value Rather than Scale. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 46-51. https://doi.org/10.2478/nimmir-2024-0017

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NIM Marketing Intelligence Review – Platform Business

Responsible Platforms: Aiming for Social Value Rather than Scale

Platform Economy Sharing Economy Platform Cooperatives Social Entrepreneurs Sustainability

Authors

  • Giana M. Eckhardt, Professor of Marketing, King’s Business School, King’s College London
  • Aleksandrina Atanasova, Lecturer, Bayes Business School, City, University of London
  • Mikko Laamanen, Research Professor, Technology and Sustainability research group at Consumption Research Norway, Oslo
  • Dr. Christine Kittinger-Rosanelli, Managing Editor, NIM Marketing Intelligence Review, NIM, christine.kittinger@nim.org
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Authors

  • Giana M. Eckhardt, Professor of Marketing, King’s Business School, King’s College London
  • Aleksandrina Atanasova, Lecturer, Bayes Business School, City, University of London
  • Mikko Laamanen, Research Professor, Technology and Sustainability research group at Consumption Research Norway, Oslo
  • Dr. Christine Kittinger-Rosanelli, Managing Editor, NIM Marketing Intelligence Review, NIM, christine.kittinger@nim.org
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Suggested Citation

Eckhardt, G., Atanasova, A., Laamanen, M. & Kittinger-Rosanelli, C. Responsible Platforms: Aiming for Social Value Rather than Scale. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 46-51. https://doi.org/10.2478/nimmir-2024-0017

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