Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Brands can benefit from adding platform elements to their existing products or services.

Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.

Chinese and US Digital Platforms: Exploring Key Differences in Strategies

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?

As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.

Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape

Businesses need to respond fundamentally to the different legal and regulatory challenges.

Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

Responsible Platforms: Aiming for Social Value Rather than Scale

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.