To Suggested Citation
Suggested Citation
Hagiu, A. & Zhou, B. Transforming Products into Platforms: Unearthing New Avenues for Business Innovation. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 10-17. https://doi.org/10.2478/nimmir-2024-0011
NIM Marketing Intelligence Review – Platform Business
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Platform Businesses
Business Model Innovation
Business Transformation
Platform Strategies
Scroll to top