Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Download
To Suggested Citation
Suggested Citation

Hagiu, A. & Zhou, B. Transforming Products into Platforms: Unearthing New Avenues for Business Innovation. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 10-17. https://doi.org/10.2478/nimmir-2024-0011

Register for our Newsletter

NIM Marketing Intelligence Review – Platform Business

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Platform Businesses Business Model Innovation Business Transformation Platform Strategies

Authors

  • Andrei Hagiu, Associate Professor of Information Systems, Boston University's Questrom School of Business, Boston
  • Bobby Zhou, Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Download Article

Authors

  • Andrei Hagiu, Associate Professor of Information Systems, Boston University's Questrom School of Business, Boston
  • Bobby Zhou, Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Share Publication
Suggested Citation

Hagiu, A. & Zhou, B. Transforming Products into Platforms: Unearthing New Avenues for Business Innovation. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 10-17. https://doi.org/10.2478/nimmir-2024-0011



Other articles of the MIR issue “Platform Business”

Here you can find more exciting articles of this issue.

To the entire issue

Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.

Go to article

Chinese and US Digital Platforms: Exploring Key Differences in Strategies

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

Go to article

Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?

As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.

Go to article

Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape

Businesses need to respond fundamentally to the different legal and regulatory challenges.

Go to article

Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

Go to article

Responsible Platforms: Aiming for Social Value Rather than Scale

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.

Go to article

Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

Go to article

Latest issues

2024-10

Platform Business

Go to issue

2024-04

Generative AI - Reshaping the Marketing Landscape

Go to issue
Scroll to top