Events

Global disruptions, local reactions

On June 3rd 2025, Rolf Bürkl and Dr. Anja Bauer from NIM highlighted current developments in the consumer climate and showed how consumers in Germany, the UK and the USA are reacting to global trade conflicts and economic uncertainties.

Influencer Marketing: Trends, Insights & Pitfalls in the Creator Economy

In this NIM Insights Lunch, Jenna Drenten, Assoc. Prof. of Marketing at the Quinlan School of Business at Loyola University in Chicago, presented insights from the NIM Marketing Intelligence Review “Influencer Marketing and the Creator Econonomy".

Mariana Mazzucato

Mariana Mazzucato, Professor of Innovation Economics at UCL and founder of UCL Institute for Innovation and Public Purpose (IIPP), outlined strategies for mission-driven innovation in Europe at the Historic Town Hall of Nuremberg.

Voters in flux?

Rolf Bürkl, Head of Consumer Climate at the Nuremberg Institute for Market Decisions, presented the results of a survey on consumer priorities before and after the German election at this NIM Consumer Climate Lunch.

E-cars at the crossroads

Dr Michael Zürn, Senior Researcher at the Nuremberg Institute for Market Decisions e. V. and Vince Ebert, physicist and cabaret artist, presented a NIM study and further findings on the topic of e-mobility.

Consumer Climate Summit 2024

The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.

Platform Business

At the NIM Insights Lunch, Andrei Hagiu, Professor of Information Systems at Boston University, and Bobby Zhou, Professor of Marketing at the University of Maryl, presented findings from the NIM Marketing Intelligence Review ‘Platform Business’.

NIMCon 2024

The topics of NIMCon 2024 were sustainable consumption, social media, product innovations, and assisted shopping.