The events offered by the Nuremberg Institute for Market Decisions (NIM) include various event formats, some of which take place live and some online. They are aimed at anyone with a professional interest in the topic of consumer and market decisions.
In this session, Michael Haenlein (Professor of Marketing at ESCP Business School and guest editor of NIM MIR) will explore where GenAI truly adds value in market research and where its limits lie.
LONGEVITY FOR PRODUCTS.BRANDS.MARKETS.
How can products live longer?
Strategies for tomorrow's brands and markets.
NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.
2026-07-01, 09:30
Nuremberg, myEvent World
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External conferences
ESCAN 2026
Dr. Jakob Kaiser will present research on human autonomy in AI-driven environments at this year’s meeting of the European Society for Cognitive and Affective Neuroscience.
LONGEVITY FOR PRODUCTS.BRANDS.MARKETS.
How can products live longer?
Strategies for tomorrow's brands and markets.
NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.
In this session, Michael Haenlein (Professor of Marketing at ESCP Business School and guest editor of NIM MIR) will explore where GenAI truly adds value in market research and where its limits lie.
The NIM Distinguished Speakers lecture by John A. List, Professor at the University of Chicago and author of "The Voltage Effect", delved into the science and strategy behind scaling ideas that truly make an impact.
At this NIM Consumer Climate Lunch, Rolf Bürkl and Dr. Anja Bauer (NIM) examined how the current geopolitical situation surrounding the Iran war is affecting consumer sentiment and which developments are already emerging.
In this NIM Insights Lunch, Dr Katharina Gangl presented key findings from the new NIMpulse study and highlighted the impact of transatlantic tensions on consumer purchasing behaviour.
At this NIM Insights Lunch, Dr Jakob Kaiser (NIM) presented the results of a recent global survey that examined the attitudes of 25,000 people in 25 countries towards new technologies.
In this NIM Insights Lunch, Frank Germann (University of Notre Dame) presented insights from the NIM Marketing Intelligence Review “Beyond the 4 Ps: Marketing's Strategic Comeback.”
