The events offered by NIM include various event formats, some of which take place live and some online. They are aimed at anyone with a professional interest in the topic of consumer and market decisions.
In this NIM Insights (Late) Lunch, Katherine White explores how companies can make sustainable everyday choices easier, reach diverse audiences and credibly communicate their sustainability efforts.
In this NIM Insights (Late) Lunch, Katherine White explores how companies can make sustainable everyday choices easier, reach diverse audiences and credibly communicate their sustainability efforts.
The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.
In this NIM Insights Lunch, Dr. Fabian Buder presents current empirical findings on the TikTok Shop in Germany and explores how social commerce is changing purchase decisions and shaping consumers’ experiences.
In this NIM Consumer Climate Lunch, Rolf Bürkl and Dr. Anja Bauer provided an up-to-date overview of the development of consumer climate and showed how consumer sentiment differs by age, income and household.
LONGEVITY FOR PRODUCTS.BRANDS.MARKETS.
How can products live longer?
Strategies for tomorrow's brands and markets.
NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.
In this session, Michael Haenlein (Professor of Marketing at ESCP Business School and guest editor of NIM MIR) explored where GenAI truly adds value in market research and where its limits lie.
The NIM Distinguished Speakers lecture by John A. List, Professor at the University of Chicago and author of "The Voltage Effect", delved into the science and strategy behind scaling ideas that truly make an impact.
At this NIM Consumer Climate Lunch, Rolf Bürkl and Dr. Anja Bauer (NIM) examined how the current geopolitical situation surrounding the Iran war is affecting consumer sentiment and which developments are already emerging.
