Events

The events offered by the Nuremberg Institute for Market Decisions (NIM) include various event formats, some of which take place live and some online. They are aimed at anyone with a professional interest in the topic of consumer and market decisions.

Date	Name	Event location	Speaker
2024-07-03	NIM Market Decisions Day 2024	Nuremberg, Ofenwerk		Details

Date	2024-07-03
Time	09:30
Name	NIM Market Decisions Day 2024
Location	Nuremberg, Ofenwerk
Speaker
Details

Date	Name	Event location	Speaker
2024-05-02	St. Gallen Symposium 2024	St. Gallen (CH)	Dr. Fabian Buder	Details
2024-05-28	EMAC 2024	Bucharest, Romania	Birgit Stoltenberg	Details
2024-06-06	FIFTEEN SECONDS Festival	Graz (AUT)	Dr. Fabian Buder	Details
2024-06-10	MARKEN AWARD 2024	Duesseldorf		Details
2024-06-21	Statistical Federal Office 15th Scientific Conference	Wiesbaden	Dr. Carolin Kaiser	Details
2024-07-23	Münchner Kreis	Munich	Dr. Carolin Kaiser	Details

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Date	2024-05-02
Time	09:41
Name	St. Gallen Symposium 2024
Location	St. Gallen (CH)
Speaker	Dr. Fabian Buder
Details

Date	2024-05-28
Time	18:00
Name	EMAC 2024
Location	Bucharest, Romania
Speaker	Birgit Stoltenberg
Details

Date	2024-06-06
Time	09:00
Name	FIFTEEN SECONDS Festival
Location	Graz (AUT)
Speaker	Dr. Fabian Buder
Details

Date	2024-06-10
Time	14:30
Name	MARKEN AWARD 2024
Location	Duesseldorf
Speaker
Details

Date	2024-06-21
Time	14:53
Name	Statistical Federal Office 15th Scientific Conference
Location	Wiesbaden
Speaker	Dr. Carolin Kaiser
Details

Date	2024-07-23
Time	14:25
Name	Münchner Kreis
Location	Munich
Speaker	Dr. Carolin Kaiser
Details

Key insights at lunchtime in 30 minutes: At our NIM Insights Lunches, we give participants exciting insights into new research results. Of course, every Insights Lunch also offers the opportunity to exchange ideas directly with the researchers in interactive question and answer sessions.

2023-11-23

At the NIM Insights Lunch, Prof. Dr. Jella Pfeiffer presented findings from the NIM Marketing Intelligence Review "Virtual Consumer Experiences - The Future of Shopping in the Metaverse".

2023-05-23

At the NIM Insights Lunch, Koen Pauwels and David Reibstein, both top experts in marketing measurement, explained how dashboards are evolving from pure reporting tools to dynamic diagnostic tools.

2023-02-23

P. Rauschnabel is one of the most influential international AR researchers. In 2021, Microsoft Academics listed him as a top 5 AR researcher worldwide and in the Standford "Top Scientists List" he is among the top 2 percent of most cited scientists.

2022-11-22

Bernd Skiera, Professor of Electronic Commerce at the University of Frankfurt, is guest editor of the NIM Marketing Intelligence Review "MarTech and SalesTech". At the NIM Insights Lunch, he summarized key insights from the issue (presentation in German).

All NIM Insight Lunches

The annual "NIM Market Decisions Day" is our expert conference around the topic "Understanding, Anticipating, Improving Market Decisions." On this day, top-class speakers from science and practice build a bridge to discuss current research results, trends and concrete practical experience. The aim is to promote the dialogue between science and practice on exciting topics and findings relating to market decisions.

2024-07-03

Artificial intelligence (AI) is changing marketing. Therefore, at the NIM Market Decisions Day 2024 we will discuss:. Will AI take over marketing in the future? Or will AI (only) be a supporter?

2023-07-05

Topic of the NIM Market Decisions Day: The Big Decision: Greenacting instead of Greenwashing. Where are the boundaries of greenwashing and greenacting? How can greenwashing be recognized? How do brands achieve sustainable transformation?

2022-07-05

Together with 200 guests and top-class speakers from science and practice, exciting questions on the focus topic were discussed: The future of the customer journey – do we still think and decide for ourselves? Will machines buy for us in the future?

2021-07-01

At the NIM Market Decisions Day 2020, the focus was on "Decisions by Machines and Humans". How do consumption and marketing change when machines are involved in decision-making? Which decisions will be left for humans?

At the NIMCon, the NIM invites to scientific exchange: Here, researchers from universities and colleges as well as non-university institutions come together to exchange and discuss the latest findings in (behavioral) economics, psychology, data science, artificial intelligence, marketing, management science and business informatics. The guests include renowned researchers as well as up-and-coming young scientists. Together with NIM experts, research results and innovative approaches related to the topic of market decisions will be discussed.

2023-09-25

The second NIMCon took place from September 17 to 19, 2023. Topics were market decisions and sustainability. Determinants of individual decisions and their consequences for markets, businesses and society were discussed.

2022-09-25

The first NIMCon took place from September 25 to 27, 2022. The topics covered ranged from the use of emoji in customer interactions to the advantages and pitfalls of using artificial intelligence in businesses.

At the invitation of the NIM, top experts come to Nuremberg to give a lecture. What the speakers have in common is that they are international authorities in their field and have shaped the (professional) world with new insights or through their actions. The lectures, usually on the topic of market decisions, are both educational and entertaining. Afterwards, guests have the opportunity to interact with the speakers.

2023-04-18

Now retired, Larry McEnerney was for 30 years the director the University of Chicago's writing program. The session focused especially on techniques that meet the ultimate challenge that confronts most contemporary research: the problem of value.

The experts of the NIM are sought-after speakers at conferences and symposiums. They present current research results and thus contribute to scientific dialogue and practical application.

All events

Here, you can find details about the GfK conferences and the Orange Hour.

Go to event archive