The events offered by the Nuremberg Institute for Market Decisions (NIM) include larger and smaller events, some of which take place live, others online.
They are aimed at our members, decision-makers from marketing, product development and innovation, researchers from universities, colleges and non-university institutions – but also at all other people who have a professional interest in the topic of consumer and market decisions.
Key insights at lunchtime in 30 minutes: At our NIM Insights Lunches, we give participants exciting insights into new research results. Of course, every Insights Lunch also offers the opportunity to exchange ideas directly with the researchers in interactive question and answer sessions.
The annual "NIM Market Decisions Day" is our expert conference around the topic "Understanding, Anticipating, Improving Market Decisions." On this day, top-class speakers from science and practice build a bridge to discuss current research results, trends and concrete practical experience. The aim is to promote the dialogue between science and practice on exciting topics and findings relating to market decisions.
At the NIMCon, the NIM invites to scientific exchange: Here, researchers from universities and colleges as well as non-university institutions come together to exchange and discuss the latest findings in (behavioral) economics, psychology, data science, artificial intelligence, marketing, management science and business informatics. The guests include renowned researchers as well as up-and-coming young scientists. Together with NIM experts, research results and innovative approaches related to the topic of market decisions will be discussed.
At the invitation of the NIM, top experts come to Nuremberg to give a lecture. What the speakers have in common is that they are international authorities in their field and have shaped the (professional) world with new insights or through their actions. The lectures, usually on the topic of market decisions, are both educational and entertaining. Afterwards, guests have the opportunity to interact with the speakers.
The experts of the NIM are sought-after speakers at conferences and symposiums. They present current research results and thus contribute to scientific dialogue and practical application.
Here, you can find details about the GfK conferences and the Orange Hour.