Events

At this NIM Insights Lunch, Dr Jakob Kaiser (NIM) will present the results of a recent global survey that examined the attitudes of 25,000 people in 25 countries towards new technologies.

In this NIM Insights Lunch, Frank Germann (University of Notre Dame) presented insights from the NIM Marketing Intelligence Review “Beyond the 4 Ps: Marketing's Strategic Comeback.”

At the 2025 edition of NIMCon, discussions focused on how consumers make decisions in a rapidly changing world.

On 25 June 2025, Prof. Dr. Monika Imschloß demonstrated at our NIM Insights Lunch how sensory marketing influences our purchasing behaviour and brings brands to life.

On June 3rd 2025, Rolf Bürkl and Dr. Anja Bauer from NIM highlighted current developments in the consumer climate and showed how consumers in Germany, the UK and the USA are reacting to global trade conflicts and economic uncertainties.

In this NIM Insights Lunch, Jenna Drenten, Assoc. Prof. of Marketing at the Quinlan School of Business at Loyola University in Chicago, presented insights from the NIM Marketing Intelligence Review “Influencer Marketing and the Creator Econonomy".

Mariana Mazzucato, Professor of Innovation Economics at UCL and founder of UCL Institute for Innovation and Public Purpose (IIPP), outlined strategies for mission-driven innovation in Europe at the Historic Town Hall of Nuremberg.

Rolf Bürkl, Head of Consumer Climate at the Nuremberg Institute for Market Decisions, presented the results of a survey on consumer priorities before and after the German election at this NIM Consumer Climate Lunch.