Events

In this NIM Insights Lunch, Frank Germann (University of Notre Dame) will present insights from the NIM Marketing Intelligence Review “Beyond the 4 Ps: Marketing's Strategic Comeback.”

On 25 June 2025, Prof. Dr. Monika Imschloß demonstrated at our NIM Insights Lunch how sensory marketing influences our purchasing behaviour and brings brands to life.

On June 3rd 2025, Rolf Bürkl and Dr. Anja Bauer from NIM highlighted current developments in the consumer climate and showed how consumers in Germany, the UK and the USA are reacting to global trade conflicts and economic uncertainties.

In this NIM Insights Lunch, Jenna Drenten, Assoc. Prof. of Marketing at the Quinlan School of Business at Loyola University in Chicago, presented insights from the NIM Marketing Intelligence Review “Influencer Marketing and the Creator Econonomy".

Mariana Mazzucato, Professor of Innovation Economics at UCL and founder of UCL Institute for Innovation and Public Purpose (IIPP), outlined strategies for mission-driven innovation in Europe at the Historic Town Hall of Nuremberg.

Rolf Bürkl, Head of Consumer Climate at the Nuremberg Institute for Market Decisions, presented the results of a survey on consumer priorities before and after the German election at this NIM Consumer Climate Lunch.

Dr Michael Zürn, Senior Researcher at the Nuremberg Institute for Market Decisions e. V. and Vince Ebert, physicist and cabaret artist, presented a NIM study and further findings on the topic of e-mobility.

The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.