NIM Events

LONGEVITY FOR PRODUCTS.BRANDS.MARKETS. How can products live longer? Strategies for tomorrow's brands and markets. NIM Market Decisions Day is dedicated to the megatrend of longevity—reimagined for products, brands, and markets.

The upcoming NIM Distinguished Speakers lecture by John A. List, Professor at the University of Chicago and author of "The Voltage Effect", delves into the science and strategy behind scaling ideas that truly make an impact.

In this NIM Insights Lunch, Dr Katharina Gangl presented key findings from the new NIMpulse study and highlighted the impact of transatlantic tensions on consumer purchasing behaviour.

At this NIM Insights Lunch, Dr Jakob Kaiser (NIM) presented the results of a recent global survey that examined the attitudes of 25,000 people in 25 countries towards new technologies.

In this NIM Insights Lunch, Frank Germann (University of Notre Dame) presented insights from the NIM Marketing Intelligence Review “Beyond the 4 Ps: Marketing's Strategic Comeback.”

At the 2025 edition of NIMCon, discussions focused on how consumers make decisions in a rapidly changing world.

On 25 June 2025, Prof. Dr. Monika Imschloß demonstrated at our NIM Insights Lunch how sensory marketing influences our purchasing behaviour and brings brands to life.

On June 3rd 2025, Rolf Bürkl and Dr. Anja Bauer from NIM highlighted current developments in the consumer climate and showed how consumers in Germany, the UK and the USA are reacting to global trade conflicts and economic uncertainties.