GfK Conference

The annual GfK conference was a platform for discussing topical questions that are substantive to marketing and market research. Alongside presentations by noted experts in their field, it also provides an opportunity to exchange ideas.

GfK conferences have taken place since 1950, immediat...

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Orange Hour

The Orange Hour: During a business lunch we offered insights in our latest research projects.

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Creating Value in a Prosumer World

TALK SERIES: Creating Value in a Prosumer World

Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the po...

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Your contact

Sandra Lades
Nuremberg Institute for Market Decisions