Publications
NIM Research Reports and Working Paper
We regularly publish research reports and working papers based on our research projects. These are available for download free of charge here.
NIM Working Paper Series
2024-08
Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.
NIM Research Report
2024-07
Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
2024-03
Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers
2023-08
The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...
2021-11
What determines the acceptance of algorithms, and which factors can influence the acceptance? In order to answer that research question, we...
2021-04
Introduction: Broken Promises and Achievements of AI 01. Broken Promises of AI Broken Promise 1: An AI can be a universal, human-like...
2021-03
This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.
2020-07
Due to the corona crisis, decisions have been made worldwide in recent months that many of us would have thought impossible at the beginning...
2020-06
The study determined the acceptance rates or download-readiness for different app configurations. The study was conducted in collaboration...
2020-04
Think like a tech company or perish. Big platforms are here to stay, get along with it. Prepare for Marketing 2 Machines. Safeguard...
2020-01
In educational psychology, previous research has shown a positive association between confusion and cognitive performance, which has been...
2018-05
A multitude of photos is posted each day on social media. How can we analyze them to gain information about the temporal development of ...
2018-01
With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...
2017-01
An automatic system designed to infer valence (positive or negative feeling) from facial expressions, EMO Scan, was employed and evaluated...
Peer-reviewed
2016-05
2016-02
Combination of analytical solutions for logit models including (sign) restrictions and constraints.
2016-01
Humans may differ remarkably in their preferences for objectively similar rewards. Brand preferences, for instance, largely account for...
Algorithmic and equipment-based procedures for emotion detection are often afflicted by measurement error or signal noise. In this paper, we...