NIM Research Reports

Publications
NIM Research Reports

Research reports on our research projects are published regularly. In order to give all interested parties access to the insights from our research projects, we publish the results in a research report - in text and graphic form as a PDF for download.

2024-07

Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co

2023-11

When organizations face threats, they often don’t dare to innovate. We investigate the psychological processes underlying threat rigidity.

2021-11

What determines the acceptance of algorithms, and which factors can influence the acceptance? In order to answer that research question, we...

2021-04

Introduction: Broken Promises and Achievements of AI 01. Broken Promises of AI Broken Promise 1: An AI can be a universal, human-like...

2021-03

This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.

2020-07

Due to the corona crisis, decisions have been made worldwide in recent months that many of us would have thought impossible at the beginning...

2020-06

The study determined the acceptance rates or download-readiness for different app configurations. The study was conducted in collaboration...

2020-04

Think like a tech company or perish. Big platforms are here to stay, get along with it. Prepare for Marketing 2 Machines. Safeguard...