For over 90 years, NIM has been studying consumer decision-making processes in order to ‘make the voice of the consumer heard’. The institute's founder, Prof. Wilhelm Vershofen, was particularly interested in gaining a better understanding of consumers' habits, hopes, concerns and desires, both in quantitative form as part of the consumer climate index and in qualitative, open-ended responses. As part of the strategic partnership between NIM and FAU, we aim to make our research into consumer behaviour even more practical and study consumers more closely in their natural environment – downtown Nuremberg.
The first step in this direction will be the launch of the NIM Consumer Interaction Space at JOSEPHS, the innovation experience centre in the heart of Nuremberg, in summer 2025. This interactive space will allow visitors to engage with the topic of consumer research.
The well-known GfK Consumer Climate powered by NIM can be explored here across different countries and time periods. And “Willi” (named after our founder Wilhelm Vershofen), the NIM interview robot, invites visitors to exchange ideas. Visitors can also explore current NIM studies, research results and highlights from NIM's history.
The NIM Consumer Interaction Space is now open to the public free of charge.
JOSEPHS
Augustinerstraße 19, 90403 Nuremberg
Opening hours:
Wednesday–Friday, 12 p.m.–7 p.m.
Saturday and Sunday, 12 p.m.–5 p.m.
