Studies
NIM Studies
Our studies contribute to a better understanding of decisions made by consumers, marketing and product managers. They include knowledge on developments and decisions in the field of consumers, management and markets.
2024-09
Challenges of Nations – Special Edition USA
On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
2024-01
Challenges of Marketing 2023
Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
2023-12
Challenges of Nations 2023
The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
2023-06
SMART SPEAKER REPORT 2023
How big is the impact of smart speakers and where is there still potential for improvement and development?
2020-06
Challenges of Marketing 2020
Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
2019-09
How Smart are Smart Speakers?
The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
