Nuremberg | July 01, 2026

Speaker Ticketshop Program-Download

LONGEVITY ECONOMY:
THE FUTURE OF CONSUMPTION AND GROWTH

How can products live longer?
Strategies for the brands and markets of tomorrow.

The NIM Market Decisions Day is dedicated to the megatrend of longevity –> for products, brands and markets.
The focus is on long-lasting product strategies, the circular economy, repairability, sustainable brand management, and markets in transition.

Latest research, inspiring impulses and practical discussions – at the NIM Market Decisions Day 2026

What makes products sustainable in a world of fast consumption?

How can repairability, quality, and design become true competitive advantages?

How can a circular economy move beyond buzzwords to become a viable, working business model?

The NIM Market Decisions Day is dedicated to the megatrend of longevity – as it applies to products, brands, and markets – through presentations, discussions and breakout sessions.
The focus is on long-lasting product strategies, repairability and sustainability, circular business models as a counter-movement to the throwaway society and new forms of consumption.
In addition, the NIM will present exclusive studies conducted specifically for this event, revealing how consumers today think about longevity and repairability – and what they expect from the products, brands, and markets of the future.

An event for anyone who wants to understand
how products can last longer – and brands can grow sustainably.

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This year, the NIM Market Decisions Day will once again bring outstanding experts to the stage. Leading minds from the business world, including Miele and Ortlieb, will meet renowned scientific minds.

Together, they will examine longevity as a strategic principle, from reparability and durable product design to the circular economy and sustainable business models, and show how these approaches can be successfully translated into brand and market strategies.

Prof. Dr. Maja Göpel

Political economist, transformation researcher and sustainability expert

Prof. Karin Huber-Heim

President, Circular Economy Forum Austria

Prof. Dr. Björn Eskofier

Director of the Institute for AI in Medicine, LMU Munich & LMU University Hospital

Tristan Horx

Trend and Future Researcher

Andreas Wieser

VP Brand Strategy and Customer Experience, Miele

Martin Esslinger

Managing director, ORTLIEB

Angelique Thummerer

Mitgründerin und Geschäftsführerin, TURNS

Joe Macleod

Founder / Head of Endineering, andEnd

Konrad Lehmann

Board Member, WERTGARANTIE SE

Dr. Katharina Gangl

Director, NIM

Dr. Fabian Buder

Head of Future & Trends, NIM

Dr. Michael K. Zürn

Senior Researcher, NIM

Moderator: Prof. Nadia Kailouli

ARD TV presenter and university lecturer

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The NIM Market Decisions Day was a great combination of exciting lectures on AI in marketing with scientific depth, social relevance and inspiring food for thought from the field – embedded in a special ambience at the Nuremberg Ofenwerk.

Ranga Yogeshwar, science journalist and moderator

From the first to the last minute, the NIM Market Decisions Day 2023 was an excellent selection of inspiring speakers that stimulated many discussions on site and afterwards. The event was also very successful for networking, as the agenda and framework provided an excellent basis for networking and exchange.

Kerstin Erbe, Managing Director, dm-drogerie markt

In 2022, I had the pleasure of moderating the NIM Market Decisions Day at Ofenwerk and thoroughly enjoyed the day. A great location, a great selection of speakers and excellent organization made for a perfect day full of new, surprising impressions. This makes conferences fun!

Vince Ebert, graduate physicist and cabaret artist

The NIM Market Decisions Day 2023 was a great event. An exciting topic, varied presentations by top speakers from different areas, an interested audience, lots of good discussions and perfect organization. What more could you want?

Prof. Dr. Matthias Fifka, FAU Erlangen-Nuremberg

Of all the marketing events I know, the NIM Market Decisions Day stands out in many ways. Excellent organization, an engaged and knowledgeable audience, a truly great setting and, last but not least, speakers who really have something to say - definitely a highlight in the event calendar for me.

Dirk Ploss, Senior Early Innovation Manager, Beiersdorf AG

I attended the juicy NIM Market Decisions Day, where the primary focus was on #Greenacting rather than #Greenwashing. Initially, I feared it would be another jargon-fest, but was pleasantly surprised by a relaxed yet engaging exchange of ideas and insights from diverse perspectives.

Tobias Burkhardt, CEO & Founder, SHIFTSCHOOL

For those who missed this inspiring journey, it was a magnificent event. Thank you so much for the kindness and encouragement in bringing transparency to a jungle of overrated information. We gained clarity about the systems behind green labeling and enjoyed the marvelous event. Well done! We look forward to next year.

Yvonne Eckert, Rotonda Business Club

It was a pleasure to be there as a speaker, congratulations to the NIM Market Decisions Day team for a successful format: a very good mix of theory and practice paired with relaxed networking in a great location.

Stefan Wenzel, Experienced Digital Leader, Ex-CEO eBay Germany

Many years ago, myEvent World on Klingenhofstraße was a nightclub and party venue. Today, it is a modern event location.

For NIM Market Decisions Day, state-of-the-art technology and stylish interiors will be installed on the two fully air-conditioned floors to create the special “NIM Day atmosphere”.

myEvent World

Klingenhofstrasse 40

90411 Nuremberg

Germany

Google Maps

July 01, 2026
Start NIM MARKET DECISIONS DAY: 9:30 Uhr
Opening myEvent World: 9:00 Uhr

Via the BAB 3 exit Nürnberg-Nord

Parking spaces are reserved and signposted for our guests at myEvent World.

Nearest subway stop: Herrnhuette (U2), approx. 550 meters on foot.

Nearest bus stop: Klingenhof (line 32), approx. 300 meters on foot.

Travel time from Nuremberg airport by taxi to myEvent World: approx. 10 minutes.

Travel time from Nuremberg airport by subway (U2) to Herrnhütte: approx. 5 minutes and approx. 500 meters on foot (approx. 8 minutes).