News from NIM
Virtual Consumer Experiences - The Future of Shopping in the Metaverse
Challenges of Marketing - Which tasks need to be solved in marketing. A survey of marketing decision-makers in eight countries
GfK Consumer Climate powered by NIM: Severe decline at the start of the year
DEBIAS BY DESIGN - A Leader’s Guide to Thinking Errors & Better Decision Making
At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.
For the practical relevance of our research, the exchange with experienced practitioners and their challenges is essential. As a practice partner, you have various opportunities to collaborate with the NIM.Learn more