News from NIM
News from NIM

22.09.2026 | Paper
“Made with AI” but why? How consumers interpret beneficiary-framed AI disclosures in advertising

2026-10-28 Consumer Climate PR
Economic Expectations Rise – But Consumer Climate Isn’t Keeping Pace

2026-08-17 | NIMPulse
Longevity: Between Aspiration and Everyday Life
2026-09-18 | Video
John A. List - The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Highlights)
Research Group Human-Technology Interaction
The research group is exploring how new technologies influence consumer decision-making in a changing market.
Read moreResearch Group Marketing & Consumer Behavior
The research group is dedicated to understanding consumer decisions at the point of sale, particularly in light of growing sustainability awareness and the integration of digital and virtual environments into retail.
Read moreResearch Group Cognition & Behavior
The research group investigates consumer behavior in the context of information asymmetry, information scarcity, and limited cognitive capacity.
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