Insights Into Our Research Topics

Smart Machines

Human Decision-Making in a World of Smart Machines

Whether visible or invisible in the background, smart machines are taking on more and more tasks and thus also gaining influence. How does interaction with smart machines affect decisions and their quality?

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Sustainability in Market Decision-Making

In the face of many new challenges, more and more stakeholders are articulating the need for companies and their brands to have a positive impact on society and the environment. But how do markets function with a "purpose beyond profit"?

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Better Decision-Making in Markets – Understanding and Improving Decision Processes

In the last decade, the available information about markets and products has multiplied. This can help with the decision-making process, but also carries the risk of systematic wrong decisions.

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Emotions in Marketing

Emotions, Affect and Decision-Making

In today's sensory overload, emotions act as indicators of personal relevance. So the growing interest in the topic of emotions is not surprising. For companies, it is important to know with which emotions consumers react to advertising or products.

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You Are Interested In Our Research?

At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.


Research with us! We are always looking for collaborations around our research topics. Contact us to learn more about collaboration opportunities.

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For the practical relevance of our research, the exchange with experienced practitioners and their challenges is essential. As a practice partner, you have various opportunities to collaborate with the NIM.

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NIM Events

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NIM Market Decisions Day 2023

Topic of the NIM Market Decisions Day: The Big Decision: Greenacting instead of Greenwashing. Where are the boundaries of greenwashing and greenacting? How can greenwashing be recognized? How do brands achieve sustainable transformation?

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Marketing Dashboards - The Next Generation

At the NIM Insights Lunch, Koen Pauwels and David Reibstein, both top experts in marketing measurement, explained how dashboards are evolving from pure reporting tools to dynamic diagnostic tools.

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IPEC 2023

Am 8. März 2023 findet der Vortrag „AI for humans“ von René Schallner, Senior Researcher beim NIM, im Rahmen der IPEC 2023 statt.

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16th Media Symposium 2022

At the DHBW Media Symposium, Carolin Kaiser and Rene Schallner show how the tone of artificial...

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