News from NIM
News from NIM
NEW Publication
AI in Market Research
Press Release
Consumer Climate June: Remains Weak but Stable
Publication
The "Right to Repair" Under Scrutiny. A Study on Repair Culture in Germany in Light of New Political Framework Conditions
Publication
The Iran War and Its Politico-Economic Repercussions in Germany. The consumer perspective
Research Group Human-Technology Interaction
The research group is exploring how new technologies influence consumer decision-making in a changing market.
Read moreResearch Group Marketing & Consumer Behavior
The research group is dedicated to understanding consumer decisions at the point of sale, particularly in light of growing sustainability awareness and the integration of digital and virtual environments into retail.
Read moreResearch Group Cognition & Behavior
The research group investigates consumer behavior in the context of information asymmetry, information scarcity, and limited cognitive capacity.
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