The NIM members' area
- In the members' area, our members will find - in addition to selected studies - exclusive content for download, such as the GfK basic figures, information on the GfK Consumer Climate powered by NIM or documents on the general assemblies.
- In the archives of the members' area, you can search for studies and research results prior to 2019 and in our Compact Archive information service.
- The personal area offers members the opportunity to create favorites, for example publications, research projects or events, in order to access selected information more quickly.
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The Nuremberg Institute for Market Decisions (NIM) is a non-profit institute for research on consumer and market decisions. At the interface between science and practice, NIM examines how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From its research, NIM generates new and relevant insights into how people can make better decisions in markets.