GfK Consumer Climate powered by NIM
The GfK Consumer Climate survey, which is being conducted regularly since 1974 and monthly 1980, is regarded as an important indicator of German consumer behavior and a guiding light for Germany's economic development. The Consumer Climate is based on about 2,000 monthly consumer interviews that are conducted on behalf of the European Commission.
Since October 2023, the consumer climate data collected by GfK is being analyzed and published jointly with the Nuremberg Institute for Market Decisions (NIM). By joining forces, it will be possible to invest further in the analysis and development of the Consumer Climate study to gain an even better understanding of the background to changes in consumer confidence.
Planned publication dates (CET):
- Thursday, November 27, 2025, 8 a.m.
- Friday, December 19, 2025, 8 a.m.
Latest consumer climate
Consumer Climate: Stabilization at the End of the Year
Nuremberg, November 27, 2025 – The Consumer Climate in Germany shows moderate changes in November, but no consistent trend: While the willingness to buy increases for the second time in a row and the willingness to save decreases – both economic and income expectations suffer losses. As a result, the Consumer Climate indicator for December 2025 forecasts a slight increase of 0.9 points to -23.2 points compared with the previous month. This is shown by the latest results of the GfK Consumer Climate powered by NIM, which has been published jointly by NIQ/GfK and the Nuremberg Institute for Market Decisions (NIM), founder of GfK, since October 2023.
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