NIM Consumer Climate powered by GfK
The GfK Consumer Climate survey, which is being conducted regularly since 1974 and monthly 1980, is regarded as an important indicator of German consumer behavior and a guiding light for Germany's economic development. The Consumer Climate is based on about 2,000 monthly consumer interviews that are conducted on behalf of the European Commission.
Since October 2023, the consumer climate data was collected by GfK is being analyzed and published jointly with the Nuremberg Institute for Market Decisions (NIM).
In April 2026, as part of a reorganization of responsibilities, NIM also takes over all public relations activities. From that point on, the survey will be published under the name “NIM Consumer Climate powered by GfK”, marking the full organizational return of the Consumer Climate survey to NIM, which was responsible for the study until 1984 (then known as GfK Verein).
The data will continue to be collected by NIQ/GfK on behalf of the NIM. The methodology, data collection, and analysis will remain unchanged.
Planned publication dates (CET):
- Friday, May 22, 2026, 8:00 a.m.
- Thursday, June 25, 2026, 8:00 a.m.
- Friday, July 24, 2026, 8:00 a.m.
Latest consumer climate
Consumer Climate in Decline
Nuremberg, April 27, 2026: Consumer sentiment is once again declining as a result of the war in Iran: According to consumer expectations for May 2026, the Consumer Climate indicator has fallen even more significantly than in the previous month. It now stands at -33.3 points, marking a further decrease of 5.2 points compared to the previous month (revised to -28.1 points). Income expectations are decreasing sharply, and the willingness to buy is also noticeably more pessimistic. The willingness to save, meanwhile, has declined slightly but remains at a high level. This is shown by the latest results of the NIM Consumer Climate powered by GfK.
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