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Publications

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

Peer-reviewed

2023-11

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

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NIM Research Report

2023-11

When organizations face threats, they often don’t dare to innovate. We investigate the psychological processes underlying threat rigidity.

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NIM Marketing Intelligence Review

2023-10

Interview with Julian Weiss, CEO and founder of headraft

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NIM Marketing Intelligence Review

2023-10

Providers of humanoid robots should integrate eye contact and other non-verbal cues into their services.

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NIM Marketing Intelligence Review

2023-10

The multiple applications of extended reality in consumer research are ubiquitous and promising.

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NIM Marketing Intelligence Review

2023-10

Sensory experiences within virtual reality are mostly visual and auditory. Addressing additional senses is technically challenging.

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NIM Marketing Intelligence Review

2023-10

Many companies have turned to offering extended reality applications to help customers imagine product benefits.

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NIM Marketing Intelligence Review

2023-10

The metaverse as a purely virtual world is still a vision, but brands can already benefit from AR applications today.

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NIM Marketing Intelligence Review

2023-10

The metaverse will empower brands to deliver products and services that are impossible in the real world.

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NIM Marketing Intelligence Review

2023-10

Virtual commerce holds the potential to transform the shopping experience by offering several benefits.

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Other Publications

2023-10

Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.

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NIM Working Paper Series

2023-08

The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...

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NIM Studies

2023-07

How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?

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Peer-reviewed

2023-07

Many consumer brands are already exploring the potential of the metaverse for their marketing activities.

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Peer-reviewed

2023-07

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

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NIM Studies

2023-06

How big is the impact of smart speakers and where is there still potential for improvement and development?

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Take a look at our publication series

NIM Marketing Intelligence Review

The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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NIM Insights Research Magazine

Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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