Publications

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Peer-reviewed

2025-06

How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?

Peer-reviewed

2025-06

This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.

Peer-reviewed

2025-06

How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

NIM Marketing Intelligence Review

2025-04

Interview with Molly Tullis, Associate Director of Social Strategy

NIM Marketing Intelligence Review

2025-04

Both cartoonish and realistic virtual influencers and advisors are able to effectively boost product engagement.

NIM Marketing Intelligence Review

2025-04

An influencer career may offer unparalleled opportunities, but the personal toll of such a visible career can be profound.

NIM Marketing Intelligence Review

2025-04

China has revolutionized online shopping through livestream commerce. Its success can be replicated in global markets.

NIM Marketing Intelligence Review

2025-04

When selecting influencers, brands should look beyond follower count and assess the risks associated with influencer–follower relationships.

NIM Marketing Intelligence Review

2025-04

Closing the comments section on social media is critical and impacts how consumers view the influencer and sponsoring brands.

NIM Marketing Intelligence Review

2025-04

Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.

NIM Marketing Intelligence Review

2025-04

Influencer marketing shifts away from calculated perfection and embraces the humor of chronically online consumers.

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.

NIM INSIGHTS Research Magazine

2024-12

The participants of the NIM Market Decisions Day 2024 experienced an impressive event: Artificial intelligence is no longer just a tool;...

NIM Marketing Intelligence Review

2024-10

Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

NIM Marketing Intelligence Review

2024-10

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.

NIM Marketing Intelligence Review

2024-10

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

NIM Marketing Intelligence Review

2024-10

Businesses need to respond fundamentally to the different legal and regulatory challenges.

NIM Marketing Intelligence Review

2024-10

As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.

NIM Marketing Intelligence Review

2024-10

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

NIM Marketing Intelligence Review

2024-10

The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.

NIM Marketing Intelligence Review

2024-10

Brands can benefit from adding platform elements to their existing products or services.

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

All publications

Take a look at our publication series