Publications

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

Voices of the Leaders of Tomorrow

2023-05

Young talent is pushing for fundamental change toward sustainability; older leaders want to change existing systems gently.

NIM Marketing Intelligence Review

2023-04

Interview with Neil Hoyne, Chief Measurement Strategist at Google

NIM Marketing Intelligence Review

2023-04

Quantifying a company’s purpose beyond profit is not easy but it is highly relevant.

NIM Marketing Intelligence Review

2023-04

Successful brand stewardship requires ongoing monitoring of marketing-strategy-related sources of reputational brand risks.

NIM Marketing Intelligence Review

2023-04

Equity incentives can tempt marketing executives to engage in short-sighted marketing management.

NIM Marketing Intelligence Review

2023-04

On the basis of ESG metrics, companies can set clear sustainability goals.

NIM Marketing Intelligence Review

2023-04

If you are not found in the places where consumers search, you won’t get into their consideration sets.

NIM Marketing Intelligence Review

2023-04

The more metrics managers employ, the better their decision quality and marketing performance.

NIM Marketing Intelligence Review

2023-04

It is necessary to measure what you need rather than to merely use what you have.

NIM Research Report

2023-01

When organizations face threats, they often don’t dare to innovate. We investigate the psychological processes underlying threat rigidity.

NIM Marketing Intelligence Review

2022-11

The number of marketing and sales automation tools has grown tremendously over the past years. They enable automated marketing and ...

NIM Marketing Intelligence Review

2022-11

The pandemic-triggered distance didn’t just change how we collaborate and communicate, it also set marketers, consumers and businesses ...

NIM Marketing Intelligence Review

2022-11

The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create ...

NIM Marketing Intelligence Review

2022-11

The scalability of sales automation is dependent on a company’s capacity to create and operate use cases. For businesses not systematical...

NIM Marketing Intelligence Review

2022-11

Robot- and AI-delivered service offers unprecedented economies of scale as the bulk of the costs are incurred in development. Physical ...

NIM Marketing Intelligence Review

2022-11

Some activities you do alone in a virtual environment might be better or substantially cheaper in the metaverse than on the 2D internet ...

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Take a look at our publication series

NIM Marketing Intelligence Review

The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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NIM Insights Research Magazine

Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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