Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions. To present NIM's research work in even more detail, we launched the NIM Research Magazine "NIM INSIGHTS" , in which we regularly present the most important research results and those that have particularly inspired us.
Our latest issue
NIM INSIGHTS Research Magazin VOL. 7
How do we decide what to buy—and why? This seemingly simple question lies at the heart of a rapidly evolving field of research exploring the forces shaping modern consumer behavior. In this issue of the NIM INSIGHTS, we highlight three powerful drivers of change: emerging technologies, future trends, and the growing push for sustainability.
How do shopping companions influence purchase decisions—and do they at all? How do consumers respond to AI-generated books? Will generative AI transform the...