NIM INSIGHTS Research Magazin

Friend vs. Sales Assistant

How does the communication style of a digital sales assistant impact consumer decision making?

Comfort with Social Robots in the Pre-interaction Phase

This study examines how proactive vs. passive social robots influence consumer emotions and behavior.

Consumer Response to AI-Generated Books in a Pressured Market

How do consumers perceive AI-generated books?

How Generative AI is Transforming Consumer Decision-making

Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?

How Sponsored Content Affects Consumer Decisions in AI-Powered Retail

The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.

How Decision-Making Roles and Time Pressure Shape the Success of Product Innovation

The explosion of ideas through crowdsourcing and generative AI offers immense innovation potential.

Opportunity or Illusion?

Generative AI is transforming market research

The Impact of Generative AI Shopping Assistants on Consumer Decision-making

This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.

What Drives Optimism (or Fear) About Technology?

How people feel about technological change varies widely

Maximizing E-commerce Sales

How do replacement and complementary recommendations influence the purchase of products?

VR Shall See: The Impact of Immersion on Purchase Decisions in Virtual Environments

Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.

Why Cuteness Converts

The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.

Transparency Without Trust

How can marketers build trust and unlock AI’s potential?

Do German Consumers Care About Sustainability?

Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?

Good Deeds or Good Deals?

Why the market share of sustainable alternatives often lags miles behind suppliers’ expectations.

Can Information About Carbon Footprints Backfire?

Does informing consumers about their carbon footprint increases their intention to reduce emissions?

Toward Greener Choices

Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.

How to Empower Consumers to Accurately Evaluate the Sustainability of Food Products

Sustainability labels aim to guide consumer choices—but do they actually help?

Being Subtle: How Implicit Packaging Cues Affect Consumers’ Sustainability and Quality Perceptions

Can sustainable packaging boost product quality perceptions?

Do You Know The True Cost of Your Groceries?

German consumers possess limited yet growing awareness of True Cost Accounting in the agri-food sector.

Branding in the Circular Economy

Is branding able to close the trust gap afflicting circular fashion?

Promoting Sufficiency

Can consumption be reduced through targeted appeals.