NIM INSIGHTS Research Magazin

AI-powered Digital Sales Assistants

With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?

Like Electricity, AI is Becoming a General-Purpose Technology That can be Applied Across all Industries

We talked with Zack Kass, AI futurist and former Head of Go-To-Market at OpenAI, about the big questions of our time.

The Future of Tourist Assistance

How accepted are social robots in the context of tourist information?

We Will Start to Organize our Everyday Lives More Effectively Using AI

Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.

Generative AI in Market Research

Can AI really simulate real people in surveys, and can it also provide reliable insights?

Virtual Vibes

A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.

The Greatest Risk for Marketers Today isn’t Missing out on a Trend—It’s Holding onto Toxic Assumptions that Block Innovation

A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.

The Power of Persuasion

A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.