How do we decide what to buy—and why? This seemingly simple question lies...

The participants of the NIM Market Decisions Day 2024 experienced an...

The VOL. 5 issue of the NIM Research Magazine gives a review of our...

At a time when environmental awareness is not just a preference but a...

In the 2022 research year, we looked at the influence of new technologies...

The 2022/2 issue focuses on the customer journey of the future, namely the...

Our researchers work on a variety of exciting and innovative research...