Research

Research - for better Market Decisions

As a non-profit organization for the research of consumer and market decisions we examine - at the interface between science and practice - how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market decisions.

Research Projects

The focus of our research projects is on market decisions by consumers and companies.

Research Topics

Six research topics form the content framework of our research agenda and they create the structural classification of the individual research projects.

Market Decision Labs

f you want to find out how people behave or make decisions, you usually ask them. However, surveys also have a disadvantage: People don’t always behave or make decisions like they say they do ...

Research Groups

Our Research Groups analyze research issues from three perspectives: Behavioral Science, Data Science and Future & Trends.