Research

Research - for better Market Decisions

As a non-profit organization for the research of consumer and market decisions we examine - at the interface between science and practice - how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market decisions.

Research Projects

The focus of our research projects is on market decisions by consumers and companies.

Research Groups

Our Research Groups analyze research issues from three perspectives: Behavioral Science, Data Science and Future & Trends.

Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Market Decision Labs

f you want to find out how people behave or make decisions, you usually ask them. However, surveys also have a disadvantage: People don’t always behave or make decisions like they say they do ...