Research

Research Projects

The focus of our research projects is on market decisions by consumers and companies.

Research Groups

Unsere Forschungsgruppen untersuchen Forschungsfragen aus drei fachlichen Perspektiven: Behavioral Science, Data Science und Future & Trends.

Working Paper Series

We are a non-profit organization for the research of consumer and market decisions. Our Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published ...

Market Decision Labs

f you want to find out how people behave or make decisions, you usually ask them. However, surveys also have a disadvantage: People don’t always behave or make decisions like they say they do ...

List of Publications

Here you can find our papers in a chronological order.

Studies

We conduct studies and analyses on topics of market trends, market decisions and consumer behavior.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Short Reports