At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.
Examples of our research questions
- How does the interaction with smart machines impact the market decisions of both consumers and management decision-makers?
- How are consumers’ purchase decisions impacted by their values, motives, and the perception of the purpose of companies and brands?
- How do consumers and managers make decisions and how can systematic failures be identified and overcome?
The NIM Market Decision Lab Network is a network consisting of three experimental laboratories: A mobile experimental lab in Nuremberg and the two labs abroad that are jointly established with the University of Pretoria, and the Business School of the Central University of Finance and Economics (CUFE) in Beijing.