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Research - for better Market Decisions

As a non-profit organization for the research of consumer and market decisions we examine - at the interface between science and practice - how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market decisions.

Contact us for further information: hello@nim.org

Research Projects

Der Schwerpunkt unserer Forschungsprojekte liegt auf Marktentscheidungen von Konsumenten und Unternehmen. Das ist und war immer der Kern und Mehrwert der Marktforschung.

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Research Groups

Unsere Forschungsgruppen untersuchen Forschungsfragen aus drei fachlichen Perspektiven: Behavioral Science, Data Science und Future & Trends.

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Working Paper Series

We are a non-profit organization for the research of consumer and market decisions. Our Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published ...

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Market Decision Labs

f you want to find out how people behave or make decisions, you usually ask them. However, surveys also have a disadvantage: People don’t always behave or make decisions like they say they do ...

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Studies

We conducted several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

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