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Research

Research - for better decisions

As a non-profit organization for the research of consumer and market decisions we examine - at the interface between science and practice - how consumer and business decisions change in markets. The aim of our research is to understand how consumers decide, so marketing managers can make better market-decisions.

Contact us for further information: hello@nim.org

Behavioral Science

Markets consist of individual decision makers and are shaped by their behavior. Our Behavioral Science research group strives for a better understanding of the behavior of market participants, consumers and corporate decision makers alike.

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Data Science

Data science is at the core of this transformation. From data generation to understanding where to find data, to collection and visualization through modeling, prediction and generating relevance and meaning.

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Future and Trends

The Future & Trends research group strives for a better understanding which technological and societal trends are most likely to lead to disruptive changes on human decision-making in markets ...

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Working Paper Series

We are a non-profit organization for the research of consumer and market decisions. Our Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published ...

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Market Decision Labs

f you want to find out how people behave or make decisions, you usually ask them. However, surveys also have a disadvantage: People don’t always behave or make decisions like they say they do ...

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Studies

We conducted several studies and analyses on topics of market trends and consumer behavior.
Members get previews on the studies before they are published for the general public. 

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