Our Goal

Research – for Better Decisions in Markets

At the interface between science and practice, we examine, as a non-profit institute, how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From our research, we generate new and relevant insights into how people can make better decisions in markets.

Research Topics

We do research to understand how people can make better decisions in markets.

New Technologies

Consumer Decision Making in a World of Digital Tech and AI

As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.

Read more

Social Trends

Understanding Changing Consumer Decisions at the Point of Sale

In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.

Read more

Behavioral Science

Better Decision-Making in Markets – Understanding and Improving Decision Processes

A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.

Read more

All Research Projects

Examples of our research questions

  • How does the interaction with smart machines impact the market decisions of both consumers and management decision-makers?
  • How are consumers’ purchase decisions impacted by their values, motives, and the perception of the purpose of companies and brands?
  • How do consumers and managers make decisions and how can systematic failures be identified and overcome?

Click here for an overview of all research projects.

Our Labs

NIM Market Decision Lab Network

The NIM Market Decision Lab Network is a network consisting of three experimental laboratories: A mobile experimental lab in Nuremberg and the two labs abroad that are jointly established with the University of Pretoria, and the Business School of the Central University of Finance and Economics (CUFE) in Beijing.

Read more