Nuremberg Institute for Market Decisions
The Nuremberg Institute for Market Decisions (NIM) is a non-profit institute for research on consumer and market decisions. At the interface between science and practice, NIM examines how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From its research, NIM generates new and relevant insights into how people can make better decisions in markets.
The Nuremberg Institute for Market Decisions is the founder and anchor shareholder of GfK SE.

Anchor shareholder of GfK SE
As an anchor shareholder, the NIM accompanies GfK SE in its economic development and helps to set the course for future growth. Our history, our role as a shareholder and our affiliation are also underlined by the addition of "Founder and Anchor Shareholder of GfK SE" alongside our name.

History
The crises of the twenties proved that goods could not simply be produced with the expectation that demand would necessarily follow. Mass production and the emergence of trade had alienated producer from consumer. High-quality and neutral information about consumers and markets became necessary.
Two individuals, in particular, took it upon themselves to fill this information gap:
Prof. Wilhelm Vershofen and Consul Wilhelm R. Mann.
Our establishment marked the birth of market research in Germany.