Nuremberg Institute for Market Decisions
The Nuremberg Institute for Market Decisions (NIM) is a non-profit research institute at the interface of academia and practice. NIM examines how consumer decisions change due to new technology, societal trends or the application of behavioral science, and what the resulting micro- and macroeconomic impacts are for the market and for society as a whole. A better understanding of consumer decisions and their impacts helps society, businesses, politics, and consumers make better decisions with regard to “prosperity for all” in the sense of the social-ecological market system.
The Nuremberg Institute for Market Decisions is the founder of GfK.
Anchor shareholder
NielsenIQ (NIQ) and GfK SE (GfK) announced the successful completion of their strategic combination on July 11, 2023, culminating in forming the world's leading consumer intelligence company. NIM supports the merger, which combines complementary strengths and competencies and creates economies of scale, with the goal of providing consumer-facing manufacturers and retailers with indispensable, timely and user-friendly access to essential consumer data and consumer insights through innovation and continued investment.
After the combination of NIQ and GfK, NIM is a significant anchor shareholder in the combined company. NIM will continue to pursue its statutory mission and evaluate its research results for the benefit of science and practice: at a higher and more international level to further advance its development as a research institute.
History
The crises of the twenties proved that goods could not simply be produced with the expectation that demand would necessarily follow. Mass production and the emergence of trade had alienated producer from consumer. High-quality and neutral information about consumers and markets became necessary.
Two individuals, in particular, took it upon themselves to fill this information gap: Prof. Wilhelm Vershofen and Consul Wilhelm R. Mann. Our establishment marked the birth of market research in Germany.