NIM Market Decisions Day

Nuremberg | July 01, 2025

AI.MEETS.CONSUMER.

Is artificial intelligence changing consumption and consumers?

Artificial intelligence has become part of our everyday lives – often without us noticing.

But how and where exactly do consumers meet AI?

And how does AI influence our consumer experience and our decisions – for better or for worse?

Latest research, inspiring impulses and practical discussions – at the NIM Market Decisions Day 2025

TOPICS

Is artificial intelligence (AI) changing consumption and consumers?

  • What roles can AI agents play in consumers' everyday lives?

  • What happens when consumers rely on AI-driven systems?

  • How do companies use AI to improve consumer experiences in a targeted way?

  • Where do new opportunities arise – and where are risks, such as a loss of trust?

  • How transparent do AI systems need to be for consumers to be able to understand how decisions and recommendations are made?

Top Speaker

Dr. Eckart von Hirschhausen

Medical doctor, bestselling author

Dr. Frederike Fritzsche

Chief Tech Transformation Officer, OTTO

Prof. Dr. Peter Gentsch

AI scientist and founder, Retail AI

Dr. Carolin Kaiser

Head of Artificial Intelligence, NIM

Anna Kopp

CIO, Microsoft Germany

Prof. Dr. Martin Korte

Neurobiologist and brain researcher

Dr. Christian Neuerburg

Director Data Science, adidas

Timo Springer

AI expert and founder, DECAID Studio

Gregor Schrott

VP, Bosch Digital

Thomas Schulz

Reporter from the SPIEGEL editorial board and best-selling author

Moderator: Prof. Nadia Kailouli-Lipa

ARD TV presenter and AI podcaster

2025 in pictures

Photos: Schmitt Photodesign, Nürnberg

    1 of 20
    2 of 20
    3 of 20
    4 of 20
    5 of 20
    6 of 20
    7 of 20
    8 of 20
    9 of 20
    10 of 20
    11 of 20
    12 of 20
    13 of 20
    14 of 20
    15 of 20
    16 of 20
    17 of 20
    18 of 20
    19 of 20
    20 of 20

    That was the NIM Market Decisions Day 2024

    A click on play starts a youtube video. Read more about what that means for your privacy here .

    What Others Say About The Event

    The NIM Market Decisions Day was a great combination of exciting lectures on AI in marketing with scientific depth, social relevance and inspiring food for thought from the field – embedded in a special ambience at the Nuremberg Ofenwerk.

    Ranga Yogeshwar, science journalist and moderator

    In 2022, I had the pleasure of moderating the NIM Market Decisions Day at Ofenwerk and thoroughly enjoyed the day. A great location, a great selection of speakers and excellent organization made for a perfect day full of new, surprising impressions. This makes conferences fun!

    Vince Ebert, graduate physicist and cabaret artist

    From the first to the last minute, the NIM Market Decisions Day 2023 was an excellent selection of inspiring speakers that stimulated many discussions on site and afterwards. The event was also very successful for networking, as the agenda and framework provided an excellent basis for networking and exchange.

    Kerstin Erbe, Managing Director, dm-drogerie markt

    Of all the marketing events I know, the NIM Market Decisions Day stands out in many ways. Excellent organization, an engaged and knowledgeable audience, a truly great setting and, last but not least, speakers who really have something to say - definitely a highlight in the event calendar for me.

    Dirk Ploss, Senior Early Innovation Manager, Beiersdorf AG

    The NIM Market Decisions Day 2023 was a great event. An exciting topic, varied presentations by top speakers from different areas, an interested audience, lots of good discussions and perfect organization. What more could you want?

    Prof. Dr. Matthias Fifka, FAU Erlangen-Nuremberg

    I attended the juicy NIM Market Decisions Day, where the primary focus was on #Greenacting rather than #Greenwashing. Initially, I feared it would be another jargon-fest, but was pleasantly surprised by a relaxed yet engaging exchange of ideas and insights from diverse perspectives.

    Tobias Burkhardt, CEO & Founder, SHIFTSCHOOL

    For those who missed this inspiring journey, it was a magnificent event. Thank you so much for the kindness and encouragement in bringing transparency to a jungle of overrated information. We gained clarity about the systems behind green labeling and enjoyed the marvelous event. Well done! We look forward to next year.

    Yvonne Eckert, Rotonda Business Club

    It was a pleasure to be there as a speaker, congratulations to the NIM Market Decisions Day team for a successful format: a very good mix of theory and practice paired with relaxed networking in a great location.

    Stefan Wenzel, Experienced Digital Leader, Ex-CEO eBay Germany

     

     

    OFENWERK: Directions

    The OFENWERK in Klingenhofstrasse is one of Nuremberg's coolest locations: the industrial complex from the 1920s in the north of Nuremberg has been stylishly restored and is actually a vintage car museum.

    For the NIM Market Decisions Day, space is made in the large hall and state-of-the-art technology and interiors are set up to create the special "NIM Day atmosphere".

    OFENWERK

    Klingenhofstrasse 72

    90411 Nuremberg

    Germany

    Google Maps

    July 01, 2025
    Start NIM MARKET DECISIONS DAY: 9:30 Uhr
    Opening OFENWERK: 9:00 Uhr

    ARRIVING by car

    Via the BAB 3 exit Nürnberg-Nord

    Parking spaces are reserved and signposted for our guests at OFENWERK.

    ARRIVING by subway and bus

    Nearest subway stop: Herrnhuette (U2), approx. 500 meters on foot.

    Nearest bus stop: Bennostr. (line 32), directly in front of the location.

    ARRIVING by plane

    Travel time from Nuremberg airport by taxi to OFENWERK: approx. 10 minutes.

    ARRIVING by train

    Travel time from Nuremberg main station by subway (U2) to Herrnhuette: approx. 10 minutes and approx. 500 meters on foot (approx. 8 minutes).

    Travel time from Nuremberg main station to OFENWERK by taxi: approx. 15 minutes.

    Sandra Lades

    Head of Communication and Events

    Get in contact