
AI.MEETS.CONSUMER.
Is artificial intelligence changing consumption and consumers?
Artificial intelligence has become part of our everyday lives – often without us noticing.
But how and where exactly do consumers meet AI?
And how does AI influence our consumer experience and our decisions – for better or for worse?
Latest research, inspiring impulses and practical discussions – at the NIM Market Decisions Day 2025
TOPICS
Is artificial intelligence (AI) changing consumption and consumers?
What roles can AI agents play in consumers' everyday lives?
What happens when consumers rely on AI-driven systems?
How do companies use AI to improve consumer experiences in a targeted way?
Where do new opportunities arise – and where are risks, such as a loss of trust?
How transparent do AI systems need to be for consumers to be able to understand how decisions and recommendations are made?

Top Speaker

Dr. Eckart von Hirschhausen
Medical doctor, bestselling author

Anna Kopp
CIO, Microsoft Germany

Dr. Frederike Fritzsche
Chief Tech Transformation Officer, OTTO

Prof. Dr. Peter Gentsch
AI scientist and founder, Retail AI

Prof. Dr. Martin Korte
Neurobiologist and brain researcher

Dr. Christian Neuerburg
Director Data Science, adidas

Dr. Carolin Kaiser
Head of Artificial Intelligence, NIM

Timo Springer
AI expert and founder, DECAID Studio

Gregor Schrott
VP, Bosch Digital

Thomas Schulz
Reporter from the SPIEGEL editorial board and best-selling author

Moderator: Prof. Nadia Kailouli-Lipa
ARD TV presenter and AI podcaster
OFENWERK: Directions
The OFENWERK in Klingenhofstrasse is one of Nuremberg's coolest locations: the industrial complex from the 1920s in the north of Nuremberg has been stylishly restored and is actually a vintage car museum.
For the NIM Market Decisions Day, space is made in the large hall and state-of-the-art technology and interiors are set up to create the special "NIM Day atmosphere".
July 01, 2025
Start NIM MARKET DECISIONS DAY: 9:30 Uhr
Opening OFENWERK: 9:00 Uhr
