NIM INSIGHTS Research Magazin VOL. 8

Dear Readers, 

Artificial intelligence is no longer a distant promise; it’s transforming how we live, shop, and decide. In this issue of NIM INSIGHTS, we explore what that means for consumers, businesses, and society. Our first story looks at Generation ChatGPT and asks the most critical question for any market leader today: Do we truly understand them? We also ask why transparency alone doesn’t build trust in AI-generated advertising. You’ll find insights on conversational commerce and what works or doesn’t work when AI becomes your shopping assistant. Another article tackles the challenge of overcoming aversion to AI-based recommendation systems in innovation, showing how human and machine intelligence can work together to improve decisions.

Beyond marketing, AI is reshaping creative industries and even the bookshelf. Consumers still value human creativity more highly, raising important questions about authenticity and emotional connection. At the same time, virtual influencers and agentic commerce point to a future where dialogue itself becomes the storefront. This issue also takes a global view. A large-scale study reveals striking differences in technology optimism across countries and explains why personal values matter more than demographics. Finally, we turn to healthcare and ethics: AI won’t replace the doctor–patient relationship, but it can improve it. And as Dr. Eckart von Hirschhausen reminds us, algorithms must never overshadow what truly makes us human.

We hope this edition inspires you to look beyond the hype and engage with the deeper questions of trust, responsibility, and opportunity in the age of AI.

Enjoy the read.