AI-driven recommendation systems can boost innovation, but skepticism persists. Learn how to build trust and hybrid solutions.

Carolin Kaiser explores how artificial intelligence is reshaping consumption, trust, and brand relationships.

Timo Springer, AI expert and founder of DECAID Studio, on the new AI reality.

Why anime-style virtual influencers outperform realistic ones, especially in campaigns promoting sustainability and and social values.

We spoke with Dr. Fabian Buder about the “transparency dilemma" in an AI-driven world.

In a study, a team of scientists explored how a conversational online shop influences customer behavior

We spoke with Dr. Eckart von Hirschhausen on how we can ensure human values remain central in an age of artificial intelligence.

Citizens in emerging economies embrace tech optimism, while wealthier nations remain skeptical—despite greater access to innovation.