The annual GfK conference was a platform for discussing topical questions that are substantive to marketing and market research. Alongside presentations by noted experts in their field, it also provides an opportunity to exchange ideas.
GfK conferences have taken place since 1950, directly after the general assembly of the GfK Verein. The last conference was held in 2018.
The first Orange Hour took place in April 2015 in Andi Schweigers Kochschule in Munich...
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Creating Value in a prosumer World
Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the power to change established markets – such as through reviews, direct feedback to companies or even by creating their own products and services.
These prosumers are the focus of our series of talks.