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Sokol, D. Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape. NIM Marketing Intelligence Review, 2024, Sciendo, vol. 16 no. 2, pp. 36-39. https://doi.org/10.2478/nimmir-2024-0015
Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape
Abstract:
In today’s world, regulation is everywhere. The many new rules and regulations are shaping business behavior and transforming how businesses operate. Some rules are specific to the digital economy and have been put into place specifically to address real and perceived issues that the digital economy creates. Further, there are more generally applicable legal rules in the digital context, such as contracts, torts, antitrust regulation etc. Finally, there are informal norms, such as for reputation management, that may govern the organizational structure of the digital economy. These digital rules create a complex global patchwork. In some cases there are digital rules, and in others there are only traditional rules. Occasionally, the rules overlap, and in other areas there are gaps. In some cases, the overlaps even expose tensions across different legal regimes, jurisdictions and particular themes or industry sectors. Marketers need to understand different forms of regulation and should use the regulation-free space to move as part of a broader business strategy of differentiation.
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