NIM Marketing Intelligence Review

Beyond the 4 Ps: Marketing's Strategic Comeback

The current issue is dedicated to the strategic comeback of marketing. It explores how marketers today are thinking beyond traditional metrics, redefining their contribution to growth, innovation, and value creation – and the role that technology, data, and artificial intelligence play in this transformation.

Our guest editor, Frank Germann, Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame, has invited leading scholars to examine the current opportunities and challenges facing marketing. Our contributors discuss how marketing can demonstrate its impact beyond click rates and reclaim its position at the heart of the organization.

Marketing Organization Marketing Function Chief Marketing Officer (CMO) Growth AI Leadership

Download Issue

Guest Editors

Prof. Dr. Frank Germann, Chair of the Marketing Department and Professor of Marketing, Mendoza College of Business, University of Notre Dame

Issue Contents

Marketing has the potential to touch every facet of value creation and delivery, both within and beyond organizations.

A click on play starts a youtube video. Read more about what that means for your privacy here .

Marketers are expected to drive growth, but CMO role design isn´t always supportive.

Anyone interested in a marketing role should first understand how marketing is positioned within the company.

To counteract the decline of marketing department power, marketing leaders should proactively engage their boards.

Marketers who skillfully utilize AI will influence the future of business, while those who do not will fall behind.

Companies pursuing marketing excellence shape not only organizations and the markets but also the wider external environment.

Marketing success in today’s environment isn’t about controlling every lever but about orchestrating collective momentum toward growth.

Interview with Carolus Nolet III, Founder & President at ROLUS Sparkling Botanical Hydration and 12th-Generation Nolet Family Member

All issues

2025-10

Marketing Organization Marketing Function Chief Marketing Officer (CMO)

2025-04

Influencer Marketing Relationship Building Livestream Commerce

2024-10

Platform Strategies Platforms and Brands Business Innovation

2024-04

Content Creation AI-Support Prompt Engineering

Beyond the 4 Ps: Marketing's Strategic Comeback

Issue Contents

Latest issues