MarTech and SalesTech
Automation • Data Management • Integration Services • Platforms • AI Experiences • Hybrid Marketing • Hybrid Services • Robots • Metaverse
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Automation • Data Management • Integration Services • Platforms • AI Experiences • Hybrid Marketing • Hybrid Services • Robots • Metaverse
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Sustainability • Ethical Consumption • Responsibility • Buying Decision • Regulation • Mindshift • Degrowth • Circular Economy
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Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk Assessment • Political Marketing • Lobbying
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Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The Illusion of Free Choice • Automated Decisions • Augmented Intelligence • Metrics Gone Wrong
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Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing Economy • Digital Marketing
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Platforms • Contests • Conflict Management • Open Strategy • Social Innovation • NASA Interview
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Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines • Voice Control
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Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores
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IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT as a Complex System • AI and Augmented Intelligence • Reinventing Customer Centricity
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Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization • Socio−Economic Risks • Brand Dilution • At−Risk Brand Relationships • Brand Performance Volatility
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Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile Advertising • Social Network Analysis • Big Data • Brand Communication
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Value in the Digital Era • Business Model Innovation • Platform Business • Innovation Blindness • Crowdfunding • The Future of Retailing • Smart Cities • Display Advertising
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Big Data Analytics • Correlation and Causality • Location Data • New Skills • Online Advertising • Passive Measurement
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Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and Shared Value • Branding raw material • Marketing of eco products
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Strategically integrated design • Design for affect • Predicting design preferences • Form and function• Design and iconic brands
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Marketing Accountability • Organic Revenue Growth • Marketing and Finance • Mindset Metrics • Synergies • Long-Term Imapct of Advertising • ROI of TV Advertising • Interview Unilever
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Blogs • Co-production of meaning • Participatory culture •
Brand activism • Community brands • Buzz
Stress • Feelings in Decisions • Divorcing Brands •
Passion Brands • Emotional Advertising •
BMW interview • EMO Scan
Product reviews • User generated content and stock performance • Viral products • Branded smartphone apps • Shopping patterns • Customer churn • Key performance indicators
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Referral programs • C2C communication • Emotion and virality • Disruption • Brand extension • Product design • Sales force • Sales promotion
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Multichannel communication • Outlet closures • Technology adoption • Customization • Product cannibaization • Response Models
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Zapping • Emotional intelligence • Reach •
Willingness to pay • Marketing budget
Brand equity • Preference markets • Assortment reduction •
Internal branding • Market research • Channel management
Product assortments • Social networks • Public complaining •
Conjoint analysis • Negative publicity • Advertising
High-tech markets • Convergent products • Customization •
Marketing performance • Shopping behavior
Cause related marketing • Customer management • Word-of-mouth marketing • Marketing function • Customer equity
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Customer Satisfaction • New Product • Partitioned Prices •
Customer Lifetime Management • Response Styles
Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising Efficiency • Dynamic Pricing
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