NIM Marketing Intelligence Review

NIM Marketing Intelligence Review – Overview: All Issues

The NIM Marketing Intelligence Review is published twice a year and is designed as a themed issue. Each issue focuses on a current topic in marketing and market decisions. Take a look at Insights and browse through previously published issues.

2023-04

Decision Support • Performance Drivers • Multi-Channel-Metrics •...

2022-11

Automation • Data Management • Integration Services • Platforms • AI...

2022-05

Sustainability • Ethical Consumption • Responsibility • Buying Decision •...

2021-11

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...

2021-05

Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The...

2020-11

Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing...

2020-05

Platforms • Contests • Conflict Management • Open Strategy • Social...

2019-11

Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines •...

2019-05

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty...

2018-10

IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT...

2018-05

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization...

2017-11

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile...

2017-05

Value in the Digital Era • Business Model Innovation • Platform Business •...

2016-11

Big Data Analytics • Correlation and Causality • Location Data • New Skills...

2016-05

Doing well by doing good • Challenging competition with CSR • CSR and the...

2015-11

Strategically integrated design • Design for affect • Predicting design...

2015-05

Marketing Accountability • Organic Revenue Growth • Marketing and Finance •...

2014-11

Blogs • Co-production of meaning • Participatory culture • Brand activism •...

2014-05

Stress • Feelings in Decisions • Divorcing Brands • Passion Brands •...

2013-11

Product reviews • User generated content and stock performance • Viral...

2013-05

Referral programs • C2C communication • Emotion and virality • Disruption •...

2012-11

Multichannel communication • Outlet closures • Technology adoption •...

2012-05

Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing...

2011-11

Brand equity • Preference markets • Assortment reduction • Internal...

2011-05

Product assortments • Social networks • Public complaining • Conjoint...

2010-11

High-tech markets • Convergent products • Customization • Marketing...

2010-05

Cause related marketing • Customer management • Word-of-mouth marketing •...

2009-11

Customer Satisfaction • New Product • Partitioned Prices • Customer...

2009-05

Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising...

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