The NIM Marketing Intelligence Review is published twice a year and is designed as a themed issue. Each issue focuses on a current topic in marketing and market decisions. Take a look at Insights and browse through previously published issues.
Influencer marketing has gone way beyond being just a trend—it's now a...
Go to issue Platform businesses have dramatically reshaped the global economy. Their...
Go to issue At its core, generative AI excels at highly efficient and highly customized...
Go to issue Some companies are already experimenting in virtual space, and some are...
Go to issue Marketing dashboards have evolved from reporting results on key performance...
Go to issue In this issue, we explore the opportunities and challenges of MarTech and...
Go to issue This issue brings articles on various aspects of the pursuit of sustainable...
Go to issue Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...
Go to issue Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The...
Go to issue Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing...
Go to issue Platforms • Contests • Conflict Management • Open Strategy • Social...
Go to issue Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines •...
Go to issue Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty...
Go to issue IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT...
Go to issue Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization...
Go to issue Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile...
Go to issue Value in the Digital Era • Business Model Innovation • Platform Business •...
Go to issue Big Data Analytics • Correlation and Causality • Location Data • New Skills...
Go to issue Doing well by doing good • Challenging competition with CSR • CSR and the...
Go to issue Strategically integrated design • Design for affect • Predicting design...
Go to issue Marketing Accountability • Organic Revenue Growth • Marketing and Finance •...
Go to issue Blogs • Co-production of meaning • Participatory culture • Brand activism •...
Go to issue Stress • Feelings in Decisions • Divorcing Brands • Passion Brands •...
Go to issue Product reviews • User generated content and stock performance • Viral...
Go to issue Referral programs • C2C communication • Emotion and virality • Disruption •...
Go to issue Multichannel communication • Outlet closures • Technology adoption •...
Go to issue Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing...
Go to issue Brand equity • Preference markets • Assortment reduction • Internal...
Go to issue Product assortments • Social networks • Public complaining • Conjoint...
Go to issue High-tech markets • Convergent products • Customization • Marketing...
Go to issue Cause related marketing • Customer management • Word-of-mouth marketing •...
Go to issue Customer Satisfaction • New Product • Partitioned Prices • Customer...
Go to issue Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising...
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