Vol. 10 / No. 2 / 2018
IoT - Consumers and the Internet of Things
IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT as a Complex System • AI and Augmented Intelligence • Reinventing Customer Centricity
In this issue we discuss what it takes to create and market IoT experiences that bring real benefits and which consumer anxieties need to be considered. Do consumers actually enjoy being “freed” from daily tasks? Will humans soon be redundant in value creation processes? Is the IoT safe? Or is Alexa in fact a witch?
Donna L. Hoffman, Louis Rosenfeld Distinguished Professor of Marketing and Co-Director Center for the Connected Consumer, George Washington School of Business in Washington, D.C.
Thomas P. Novak, Denit Trust Distinguished Scholar and Professor of Marketing, George Washington School of Business in Washington, D.C.