Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption

Suggested Citation

Downes, L. (2018). Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption. GfK Marketing Intelligence Review, 10(2), 30-35. doi: https://doi.org/10.2478/gfkmir-2018-0015

NIM Marketing Intelligence Review – IoT - Consumers and the Internet of Things

Authors

Larry Downes, Project Director, Georgetown Center for Business and Public Policy, Washington, D.C., USA, larry@larrydownes.com

Larry Downes

The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along with a failure to devote adequate resources to marketing. To assure that short-term errors don’t cause long-term damage for the IoT, developers must adopt new strategies. Converging on a single IoT standard could foster adoption as well as better security protocols. To handle the sheer number of connected items and their need for constant interaction demands investments in high-performance networks. For IoT products to integrate deeply into consumers’ daily lives, applications must be integrated into existing solutions from trusted brands. Finally, they must do more than simply replace existing and still-working items, but add new functions and new applications that existing technology can’t possibly duplicate.

Authors

Larry Downes, Project Director, Georgetown Center for Business and Public Policy, Washington, D.C., USA, larry@larrydownes.com

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Suggested Citation

Downes, L. (2018). Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption. GfK Marketing Intelligence Review, 10(2), 30-35. doi: https://doi.org/10.2478/gfkmir-2018-0015

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