Vol. 15 / No. 1 / 2023

Marketing Dashboards

Decision Support • Performance Drivers  • Multi-Channel-Metrics • ESG-Metrics • Brand Monitoring •Ÿ Causal Relationships Ÿ• Dynamic Dashboards

Marketing dashboards have evolved from reporting results on key performance indicators to a more dynamic and diagnostic tool. They debias information collection and decision-making and communicate widely the key metrics to focus on. In this issue, experts offer perspectives and dashboard insights, covering a broad range of metrics from brand, through multi-channel distribution, to society, and ultimately to a company´s financial performance.

Guest Editors:
Koen Pauwels, Professor of Marketing, Northeastern University, Boston 
David J. Reibstein, Professor of Marketing, Wharton School, University of Pennsylvania, Philadelphia


Article overview

Dave Reibstein and Koen Pauwels present the issues " Marketing Dashboads - The Next Generation" of the NIM Marketing Intelligence Review.