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Bhattacharya, C., & Zaman, M. (2023). The What, Why and How of ESG Dashboards. NIM Marketing Intelligence Review, 15(1), 32-39. https://doi.org/10.2478/nimmir-2023-0005

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NIM Marketing Intelligence Review – Marketing Dashboards

The What, Why and How of ESG Dashboards

ESG Sustainability Responsibility Investment Double Materiality

Authors

  • CB Bhattacharya, Zoffer Chair of Sustainability and Ethics, University of Pittsburgh
  • Mostafa Zaman, Postdoctoral Researcher, University of Pittsburgh
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Abstract:
Many businesses have turned to ESG reporting to satisfy the informational needs of their external and internal stakeholders. ESG stands for environmental, social and governance metrics – both qualitative and quantitative – to highlight how well or poorly a firm is doing in terms of long-run sustainability. Investors and governments as well as customers and employees are becoming more and more concerned with ESG issues. ESG dashboard metrics serve as a means of accountability for all parties concerned and contribute to ensuring that the business adheres to its ESG commitments. Companies should use a purpose-driven approach with strong commitment from management and use cross-functional teams from areas including supply chain, technology and infrastructure to formulate a plan to integrate ESG metrics for reporting and identify gaps and deficiencies in current practices.

 

Authors

  • CB Bhattacharya, Zoffer Chair of Sustainability and Ethics, University of Pittsburgh
  • Mostafa Zaman, Postdoctoral Researcher, University of Pittsburgh
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Suggested Citation

Bhattacharya, C., & Zaman, M. (2023). The What, Why and How of ESG Dashboards. NIM Marketing Intelligence Review, 15(1), 32-39. https://doi.org/10.2478/nimmir-2023-0005

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