Vol. 11 / No. 1 / 2019

The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores


Guest editor
Werner Reinartz, Professor of Marketing and Director, Center for Research in Retailing (IFH), University of Cologne, Germany


Article overview

Professor Werner Reinartz presents the special issue of the NIM Marketing Intelligence Review "The Future of Retailing"