NIM Marketing Intelligence Review

The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores

Guest editor
Werner Reinartz, Professor of Marketing and Director, Center for Research in Retailing (IFH), University of Cologne, Germany

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Issue Contents

The retail sector is evolving from a structurally rather rigid and somewhat un-emotional mainstay in the economy to a most dynamic field …

A click on play starts a youtube video. Read more about what that means for your privacy here .

With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and …

Though some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty …

Price differentiation is a longstanding marketing instrument in retailing. In our digital omni-channel environment its implementation may …

Big data are taking center stage for decision-making in many retail organizations. Customer data on attitudes and behavior across channels …

To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their …

Visitors of an online retailer’s website leave digital traces. Every click and each interaction on the website generate information about …

Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early …

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The Future of Retailing

Issue Contents

Professor Werner Reinartz presents the special issue of the NIM Marketing Intelligence Review "The Future of Retailing"

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