Marketing meets Product Design

Marketing and Product Design: A Rocky Love Affair

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Co...

Design for Affect: A Core Competency for the 21st Century

Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to ...

Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation

Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an act...

Strategically Integrated Marketing – Helping Brands to Keep Their Promises

Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, howev...

Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)

How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe general

Beyond Aesthetics: Seeing Form and Believing in Function

Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even un...

Interview: Design and Iconic Brands

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so sp

How Good is Your User Experience? Measuring and Designing Interactions

User Experience, UX, Service Design, Interaction