How Good is Your User Experience? Measuring and Designing Interactions

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Co...

Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to ...

Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an act...

Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, howev...

How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe general

Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even un...

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so sp