Marketing and Data Science
NIM Marketing Intelligence Review
Big Data Analytics • Correlation and Causality • Location Data • New Skills • Online Advertising • Passive Measurement
Increasing global digitalization brings huge amounts of data. Finding a successful way to handle all this data and to transform it into …
The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved …
The explosion of available data has created much excitement among marketing practitioners about their ability to better understand the …
Location data has become more and more accessible. Smartphone applications such as location-based services collect location data on a …
Big data contains lots of information about consumers and allows companies real-time and data-assisted decision making to gain significant …
New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized …
While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable …
Big data will change market research at its core in the long term because consumption of products and media can be logged electronically …
2025-04
2024-10
2024-04
2023-11
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