Interview: Data Analysis Trumps Specialist Advice - How Direct Banks Function

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Skiera, B. (2016). Data Analysis Trumps Specialist Advice: How Direct Banks Function. Interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany NIM Marketing Intelligence Review, 8(2), 50-55

NIM Marketing Intelligence Review – Marketing and Data Science

Authors

Bernd Skiera, Professur für Electronic Commerce und E-Finance Lab, Fachbereich Wirtschaftswissenschaften, Goethe-Universität, Frankfurt am Main, Deutschland, skiera@wiwi.uni-frankfurt.de

MIR interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany and responsible for product and target group management

While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable growth despite a challenging environment. Dr. Schmidberger, Fully Authorized Representative at ING-DiBa Germany, offers us a glimpse behind the curtains of this direct bank. We learn how data technology is used so that bank customers are (more) satisfied without bank advisors.

Authors

Bernd Skiera, Professur für Electronic Commerce und E-Finance Lab, Fachbereich Wirtschaftswissenschaften, Goethe-Universität, Frankfurt am Main, Deutschland, skiera@wiwi.uni-frankfurt.de

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