NIM Marketing Intelligence Review
Digital Transformation
Value in the Digital Era • Business Model Innovation • Platform Business • Innovation Blindness • Crowdfunding • The Future of Retailing • Smart Cities • Display Advertising
In this issue we take a closer look at digitalization and how consumers and companies are handling the ongoing change. No matter what industry we look at, whether it be travelling, transportation, finance, retail, public service, advertising, market research, or even skin care – they are all affected by disruption and subject to monumental changes that penetrate to the core of their businesses. If you are interested in lessons learned and managerial advice, you won´t be disappointed with the contributions provided in this issue.
Guest editors
Srinivas K. Reddy, Professor of Marketing, Director, Center for Marketing Excellence, Academic Director, LVMH-SMU Luxury Brand Initiative
Lee Kong Chian School of Business, Singapore Management University, Singapore
Werner Reinartz, Professor of Marketing, Director, Center for Research in Retailing (IFH), University of COLOGNE, Germany
![[Translate to English:]](/fileadmin/_processed_/9/7/csm_2017_gfk_mir_digital_transformation_eng_Kap1_fb07b248fd.png "[Translate to English:]")
