Vol. 13 / No. 2 / 2021
Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk Assessment • Political Marketing • Lobbying
This issue provides guidance on how marketers should think about politics and how to successfully implement brand activism strategies. The articles cover not only consumer reactions to brand activism, but also the reactions of investors, employees, and politicians. In all, you’ll find a 360-degree view of one of today’s most exciting and important topics.
Daniel Korschun, Department Head of Marketing und Associate Professor, Drexel University; Philadelphia, PA, USA