Vol. 13 / No. 2 / 2021

Brand Activism

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk Assessment • Political Marketing • Lobbying

This issue provides guidance on how marketers should think about politics and how to successfully implement brand activism strategies. The articles cover not only consumer reactions to brand activism, but also the reactions of investors, employees, and politicians. In all, you’ll find a 360-degree view of one of today’s most exciting and important topics.

Guest Editor
Daniel Korschun, Department Head of Marketing und Associate Professor, Drexel University; Philadelphia, PA, USA


Article overview

Professor Daniel Korschun presents the issue of the NIM Marketing Intelligence Review on "Brand Activism"