NIM Marketing Intelligence Review

Conscious Consumption

This issue brings articles on various aspects of the pursuit of sustainable consumption. We inquire into the barriers for sustainable consumption, and the reasons why consumers might resist being made responsible for it. The issue shows that small changes, such as adding information to product labels, or developing a consumer-focused app can produce positive results.

Sustainability Ethical Consumption Consumer Resistance Consumer Choices Consumer Activism

Download Issue

Guest Editors

Daiane Scaraboto, Associate Professor of Marketing, University of Melbourne, Australia, dscaraboto@unimelb.edu.au

Issue Contents

To develop a more sustainable economy, we need a new definition of “consumption”: To consume is to use, not to buy. Understanding consum...

A click on play starts a youtube video. Read more about what that means for your privacy here .

Political consumerism is often presented as a viable means against the environmental degradation and socio-economic inequality posed by...

When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good moo...

Many vegans feel torn between their personal beliefs about animal exploitation and their desire to protect themselves and loved ones from...

Facilitating more sustainable consumer behavior through regulation is often more complex than expected. One way to significantly reduce c...

Most marketers are familiar with the classic marketing funnel that illustrates how people are led from awareness to interest, desire, and...

The design of a label has an influence on product evaluation and purchasing behaviour. The effect of a label should be tested in advance.

Consumers love fashion but many also feel guilty about their consumption styles and their often exuberant and short-lived wardrobe. Repor...

All issues

2025-04

Influencer Marketing Relationship Building Livestream Commerce

2024-10

Platform Strategies Platforms and Brands Business Innovation

2024-04

Content Creation AI-Support Prompt Engineering

2023-11

Metaverse Virtual Shopping Virtual Reality

Conscious Consumption

Issue Contents

Professor Daiane Scaraboto introduces the issue of the NIM Marketing Intelligence Review on "Conscious Consumption"

Latest issues