NIM Marketing Intelligence Review
Conscious Consumption
This issue brings articles on various aspects of the pursuit of sustainable consumption. We inquire into the barriers for sustainable consumption, and the reasons why consumers might resist being made responsible for it. The issue shows that small changes, such as adding information to product labels, or developing a consumer-focused app can produce positive results.
Guest Editors
- Daiane Scaraboto, Associate Professor of Marketing, University of Melbourne, Australia, dscaraboto@unimelb.edu.au
