Vol. 14 / No. 1 / 2022

Conscious Consumption

Sustainability • Ethical Consumption • Responsibility • Buying Decision • Regulation • Mindshift • Degrowth • Circular Economy

This issue brings articles on various aspects of the pursuit of sustainable consumption. We inquire into the barriers for sustainable consumption, and the reasons why consumers might resist being made responsible for it. The issue shows that small changes, such as adding information to product labels, or developing a consumer-focused app can produce positive results.

Guest Editor
Daiane Scaraboto, Associate Professor of Marketing, University of Melbourne, Australia


Article overview

Professor Daiane Scaraboto introduces the issue of the NIM Marketing Intelligence Review on "Conscious Consumption"