NIM Marketing Intelligence Review - Advisory Board

The Advisory Board of the NIM Marketing Intelligence Review (NIM MIR) is mainly responsible for the selection of the topic of each NIM MIR issue. It further suggests possible guest editors for each issue. The current composition of the Board is as follows: 


  • Susan Fournier
    Allen Questrom Professor and Dean, Questrom School of Business, Boston University, USA
  • Giana Eckhardt
    Professor of Marketing, King´s College London, England
  • Nicole Koschate-Fischer
    Professor of Marketing, University of Erlangen-Nuremberg, Germany
  • Srinivas Reddy
    Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University
  • Werner Reinartz
    Professor of Marketing and Retailing, University of Cologne, Germany
  • Bernd Skiera
    Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
  • Caroline Wiertz
    Professor of Marketing, Cass Business School, London, England
  • Anja Dieckmann
    Professor of Business Psychology, Aalen University, Germany
  • Andreas Neus
    Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany

Something unclear?

Do you have questions?

Dr. Christine Kittinger-Rosanelli

Managing Editor, NIM Marketing Intelligence Review

Contact form